Technological Change and Organizational Development at General Motors: An Action Research Model Analysis
Overview
This paper examines organizational development at General Motors, focusing on technological changes as a mechanism for enhancing productivity and competitive advantage. The analysis applies the action research model and integrative planning model to understand how systematic organizational changes can improve effectiveness in the competitive automotive industry.
What this case study covers
- Abstract and introduction defining organizational development and GM's context
- Company background and current organizational strategy with hierarchical design
- Theoretical framework comparing change management models including action research and integrative planning approaches
- Organizational changes at GM covering goal-setting, system analysis, and implementation strategies
- Organizational development process addressing change readiness and desired outcomes
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Organizational Development
Student’s Name
Institution Affiliation
Abstract
Organizational development is the use of resources to enhance productivity and efficiency. It is mainly aimed at increasing the corporation’s competitiveness so as to create a business that wins in the marketplace. This can be through maximizing profit, market share, cultural values, and other sources of competitive advantage. Organizational development helps businesses transition into an effective change, and it involves changing processes, technology, or people. Because it affects every aspect of the business, it requires an investment of both time and resources.
General Motors is one of the fortune 1,000 companies in 2019, as ranked by Fortune Magazine. The company can be regarded as a game-changer in the automobile industry. GM is estimated to employ about 173,000 individuals currently working as devoted employees. Organizational development is seen as an inevitable aspect given the competitive environment that organizations in the motor industry are being subjected to. This paper will cover technological changes which are among the intended changes that are implemented to facilitate systematic changes in order to enhance the effectiveness of an organization. One aspect of organizational development is the fact that it involves a shift in communication processes and the supporting architecture.
Intended Program- Development of a modern enterprise system
Background History of the Company
A brief history of General Motors
Current Organizational Strategy
Levels in the hierarchy
Design of systems
Theories and concepts
Several models exist today, explaining how a change process can be handled. They include the planning model, Lewin’s model of change, integrative planning model, and the action research model.