Strategy and Sustainable Development of a Mid-Size Winery over 20-30 Years: The Case of Aratashen Winery
Overview
This thesis proposal develops a strategic model for sustainable long-term growth of Aratashen Winery, an Armenian family-owned enterprise, over a 20-30 year horizon. The study integrates geographical indication theory, sustainability strategy, and wine tourism research to examine how the winery can build competitive advantage through origin-based positioning, PGI/PDO certification readiness, channel diversification, and integrated wine tourism within the context of Armenia's transforming wine industry.
What this case study covers
- Background and context of Armenian wine industry transformation
- Problem statement identifying strategic gaps for mid-sized wineries
- Literature review covering geographical indications, wine industry sustainability, wine tourism, and SME strategy
- Qualitative case study methodology using semi-structured interviews and secondary data analysis
- Research timeline and expected outcomes for strategic roadmap development
Preview
University of Business and Society Ludwigshafen
Department of Marketing and Human Resources Management
Weincampus Neustadt
Master of Business Administration
Wine, Sustainability & Sales
Scientific paper
Module:
xxx
Title:
Strategy and Sustainable Development of a Mid-Size Winery over 20-30 Years: The Case of Aratashen Winery
Submitted by: Full Name
Lecturer: Full Name
Submission date: xx.xx.xxxx
MBA Wine, Sustainability & Sales
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