Social Media Marketing and Data Privacy: Impact on Modern Business Advertisement
Overview
This paper analyzes the current event of social media's impact on business advertisement and marketing strategies. It examines how social media platforms have transformed marketing from mass-audience campaigns to targeted individual advertising, while discussing emerging privacy concerns and the need for regulatory oversight.
What this coursework covers
- Introduction outlining the historical shift from traditional media (radio, TV, newspaper) to social media advertising platforms
- Summary analyzing how social media enables targeted marketing through data collection and browsing history analysis
- Reflection discussing the relevance of the topic to global business and the importance of understanding both opportunities and risks of technological advancement
Preview
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Information Technology
Current Event
The current even under review is the advent of social media and its impact on advertisement. The article that will be analyzed was written in march 2020 is titled "Social media marketing: Who is watching the watchers?" and was located on google search engine. The advent of the internet and social media has played a significant role in the business environment. Before the advent of technology and the spread of social media, businesses had few platforms to advertise their services and products. The radio, tv, and newspaper were the most common platform for advertisement. Because of the high cost of advertising, marketing managers developed one promotion that targets a whole population (Jacobson et al. 5). There was no segmentation of the population. It was also hard for the organization to target a particular group of people due to the lack of enough data to make it possible for marketers to target them. However, by the end of 2000. marketers were using the data they had collected from a social media platform to target a particular group of people based on their taste and preferences.
Summary
Social media and the internet have changed the way businesses operate. The marketing managers can know what a person wants based on their browsing history and what they share with their friends on social media (Jacobson et al. 35).