Recommendations for Improving Navigation and Content Management on the Signode Website
Overview
This paper evaluates the Signode website and identifies two critical areas requiring improvement: website navigation and content updating. The author recommends implementing non-linear navigation algorithms and appointing a dedicated website manager to ensure regular content updates and synchronization with supply chain inventory.
What this coursework covers
- Introduction and overall website assessment identifying navigation and content update as key problem areas
- Navigation issues analysis describing bounce navigation problems and proposed algorithmic solutions
- Content management recommendations including the need for a website manager and regular updates
- Discussion of technical implementation strategies using mathematical programming frameworks to enhance user routes
Preview
Recommendations for the Signode Website
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Recommendations for the Signode Website
In general, the Signode website has commendable aesthetics and functionality. However, there is the need to improve in two key areas, namely: navigation and content updating. The evaluation process unveiled that navigation through the website, especially backtracking, is problematic for the majority of the users. The major problem is that moving from one page to another entails a great workload and time than other websites. Notably, the website employs bounce navigation, requiring users to return to the homepage prior to moving to another page. Coherently, it is paramount to ensure that the website allows the users to move from one page to any other without moving to the homepage first. Coherently, the present study recommends the use of algorithms that result in not only aggregated non-linear structure of the webpages, but also customization of navigation to ease the process of users transitioning from one page to another. The proposition will mitigate the problem of users leaving the website amidst surfing through different pages. Additionally, the website does not ensure that it demonstrates to the customers a continual improvement of packaging material it avails through introduction of new merchandise. The evaluation process indicated that the website's last time received a significant update was on 28th June 2020. Furthermore, there was an insignificant content update and increase in 2020, considering that most of the content were introduced in 2019. It is crucial, therefore, for the company to have a website manager.