Proposing, Evaluating, and Selecting an Innovation: Application of the NOMMAR Model to Doodle Mat Product Viability
Overview
This paper applies the NOMMAR model framework to evaluate the viability and market potential of a Doodle Mat innovation. The analysis systematically examines future need, organizational options, market potential, business model feasibility, approach, and relevance to justify the product's commercial viability.
What this coursework covers
- Introduction to the NOMMAR model and its application to innovation evaluation
- Analysis of need (N) and options (O) phases for the Doodle Mat product
- Examination of market (M), business model (M), approach (A), and relevance (R) phases
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Proposing, Evaluating, and Selecting an Innovation
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Proposing, Evaluating, and Selecting an Innovation
The idea that was picked was for Member No. 3, which was for a Doodle Mat. The effectiveness of a particular innovation or product depends on specific aspects of the market. Based on the NOMMAR model, the evaluation of innovations is done during the early stages to understand its viability and succeed. The Doodle Mat is viable because of the future emerging need (N) of the product. Understanding the need is essential because it ensures that someone will need the product. In the next phase, the model focuses on understanding the options (O) within the organization and competitors. This is to ensure that there is no one else who can meet the need. Therefore, this affirms the viability of the project. The subsequent phases are for the potential market (M) and business model (M). Understanding the market ensures no resistance, while the business model aims to access the ability to do the business logically. Finally, the model explains the approach (A) and relevance (R) of the innovation. The goal ensures that everything suits the business approach, including the resources, risks, and resistance.