Planning User Research for Food Ordering System Design at Gabriel Kreuther Restaurant
Overview
This paper outlines a user research plan for designing a food ordering system at Gabriel Kreuther, a luxury French-Alsatian restaurant in New York City. The author describes the restaurant's brand philosophy, target demographics, and customer experience before detailing a five-step user research methodology to inform system design and address knowledge gaps.
What this coursework covers
- Restaurant Description: Overview of Gabriel Kreuther's heritage, philosophy, menu offerings, and customer demographics
- User Research Plan: Introduction to the importance of user research for avoiding design bias and understanding customer preferences
- Research Methodology: Five-step framework including objectives, hypotheses, and methods for conducting user research
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Planning User Research 3301
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Planning User Research 3301
Restaurant Description
Gabriel Kreuther is a restaurant located in New York City. Gabriel, the restaurant's owner, has an Alsatian heritage and exceptional French training. He utilizes his skills to create an excellent luxurious experience in Manhattan town ("Gabriel Kreuther Restaurant," 2020). Gabriel ensures that the people who visit the restaurant enjoy a systematically handmade ceramics and warm touches with the typical Alsatian fare for a unique modern dining experience in an accessible environment.
Gabriel Kreuther has always been dedicated to quality. His longevity and success are contributed by approaching roles excellently, staying true to his viewpoint, and avoiding trends. Gabriel Kreuther understands that trends always sway restaurants. However, he indicates that he does not usually pay attention to the current trends, but follows what he believes to be useful ("Gabriel Kreuther Restaurant," 2020)d. He holds the perception that as a chef, he cooks what he prefers eating. For example, he does not prepare foods because of the current trends. Moreover, he stays authentic and sticks to his point of view.
The demographic groups that order food include people from both middle and high-income backgrounds. Gabriel Kreuther restaurant's menus are usually expensive, indicating that people from low-income backgrounds cannot afford to make the purchases. Besides, the restaurant sells food to all people regardless of their race and ethnicity. The service and food provided in the restaurant enable customers to encounter a memorable and unremarkable experience.