OzHarvest Use It Up Campaign: Food Waste Reduction Through Behavioral Change in Gen Z
Overview
This case study examines OzHarvest's Use It Up campaign, a food waste reduction initiative targeting Gen Z consumers aged 18-25 in Australia. The campaign leverages behavioral research from Monash University to promote sustainable practices through recipes, educational resources, and the Use It Up Tape inventory management tool, contributing to Australia's national goal of halving food waste by 2030.
What this case study covers
- Company background and OzHarvest's mission in food rescue since 2004
- Campaign overview and target audience analysis for Gen Z individuals
- Campaign details including research collaboration, recipes, and Use It Up Tape tool
- National sustainability goals and call to action
Preview
OzHarvest Use It Up Campaign
COMPANY NAME: OzHarvest |
About OzHarvest | |
OzHarvest is the leading food rescue organization in Australia. Since 2004, the company has saved more than 50,000 tonnes of food. This is equivalent to 150 million meals. The organization focuses on sustainability, education, and advocacy to inspire positive change. With this approach, the goal is to reduce food waste in Australia. | |
Campaign Overview | |
The OzHarvest "Use It Up" campaign aims to fight food waste in Australia. The target audience are Gen Z individuals, people aged between 18-25 years. This makes it easy to reduce the nationwide food wastage. Use It Up campaign is based on research and offers amazing recipes and strategies to promote sustainable behaviors. | |
CAmpaign Details | |
Research Collaboration
Use It Up Recipes
Use It Up Tape
Target Audience
National Goal
|