Operations Analysis and Capacity Management at The Morrison Company: Supply Chain Efficiency in RFID Manufacturing
Overview
This case study examines The Morrison Company, an RFID tag manufacturer founded in 2003, analyzing operational inefficiencies in production controls and supply chain management. The paper identifies critical bottlenecks in the manufacturing process, particularly in the customization phase, and explores solutions including capacity expansion through additional shifts or facility expansion to meet growing market demand in pharmaceutical and retail sectors.
What this case study covers
- Company background and RFID technology overview - history of Morrison Company and explanation of RFID tag manufacturing and applications
- Operations problems analysis - identification of bottlenecks, supplier base issues, stock outs, incomplete orders, and capacity constraints within the single 28,000 sq ft facility
- Pharmaceutical line market analysis - market acquisition statistics, projected growth rates (34% CAGR until 2015), and performance metrics for HF chips
Preview
The Morrison Company Case Study Report
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The Morrison Company Case Study Report
A). Clear Facts
Background of the company
- Formed in 2003 by Jason Robbins(CEO), outside Denver
- Named after maternal grandfather
- Emerging supply chain management trends including the use of RFID technology
- To track pallets and cases of goods after they left the shipping dock en route to downstream supply chain positions
- RFID Original production line consisted of standard smart tags available in 2 sizes
Case summary
Morrison Company is a manufacturer of (RFID) tags
- The RFID technology is the wireless non-contact use of radio-frequency electromagnetic fields to transfer data, for the purposes of automatically identifying and tracking tags attached to objects.
- Some tags require no battery and are powered and read at short ranges via magnetic fields (electromagnetic induction). Others use a local power source and emit radio waves (electromagnetic radiation at radio frequencies)
- The tag contains electronically stored information which may be read from up to several meters away.