Ethics Efficacy: Aligning Influencer Marketing Practices with Organizational Values and Long-term Business Sustainability
Overview
This paper examines the ethical challenges in influencer marketing and proposes solutions to align influencers' behavior with company values. Through a question-and-answer format, it identifies short-term financial incentives as the primary obstacle to ethical conduct and recommends training programs, career development initiatives, and competitive compensation as key interventions to foster long-term organizational commitment and ethical marketing practices.
What this coursework covers
- Challenge identification: Influencers prioritizing short-term financial gains over company reputation and ethical standards
- HR management approach: Training sessions and career opportunity awareness to demonstrate long-term benefits of business sustainability
- Implementation strategy: Building trust through rapport and establishing organizational culture centered on workplace ethics and collective welfare
- Resource investment: Training programs, orientation activities, and compensation structures necessary for successful implementation
- Risk analysis: Insufficient compensation as a potential barrier to preventing unethical behavior
Preview
Ethics Efficacy
Name
Institutional Affiliation
Ethics Efficacy
Question 1
The biggest personal challenge that lowers confidence in enacting the solution to the moral problem is a lack of allusion to the company's future while influencing influencers to become ethical in their customers' prospecting. Undoubtedly, the use of Ogilvy's code of conduct, the signing of a legal disclosure policy, and the shortlisting of ethical influencers are essential steps in rejuvenating the company's reputation. However, there is a significant probability that influencers would consider their current (short-term) needs to be more important than the company's general interests. As a result, one would use misrepresented information to acquire as many customers and sales as possible to gain finances for paying various bills, quit the job, or move to another organization before the issue becomes noticeable or the clients start to complain.
Question 2
INTERVIEWER: What is the best way to approach the challenge?
HR MANAGER: I think, the best way to approach the challenge is to ensure that the influencers understand the long-term benefits from business sustainability are more significant than the short-term sales commission they receive for engaging in online marketing.
INTERVIEWER: What actions must be taken by the firm?
HR MANAGER: It is vital to have a training session that highlights the career opportunities availed in the company.
INTERVIEWER: Why? Could you explain further?
HR MANAGER: The aim is to ensure that the influencers become aware of the long-term impacts of their activities on employment.