Entrepreneurship and Business Development: Case Study Analysis of a Gaming Entertainment Outlet
Overview
This coursework assignment examines entrepreneurship through a structured analysis of business fundamentals and a case study interview with Feline Gomez, founder of a gaming entertainment outlet in California. The paper defines entrepreneurship, documents the entrepreneur's journey from identifying a market opportunity to expanding to five locations over seven years, and explores business growth strategies and future projections.
What this coursework covers
- Definition of entrepreneurship and the role of entrepreneurs in the U.S. economy
- Entrepreneur interview documenting background, business idea recognition, capital raising, and business growth from single location to five outlets
- Business evolution including expanded services such as game sales, equipment repair, and coding classes, plus future expansion plans
Preview
BUSINESS PLAN
REQUIREMENT 1
Define entrepreneurship: Entrepreneurship is the creation or extraction of value. It involves the identification of problems, needs, or business and creating solutions whose cost results. Both loss or gain from the process is solely enjoyed or suffered by the entrepreneur
Role of the entrepreneur in the economy of the United States: Entrepreneurs introduce new or improved products or services in both the American and global markets, enabling new markets and new wealth. Entrepreneurs create employment, which results in high tax revenue for both the federal and local governments.
REQUIREMENT 2
Identify and interview an individual who has started his or her own business.
Person Interviewed: Feline Gomez
Position: Founder, Owner, and Manager
Business: Gaming Entertainment Outlet
Location: California
Interests, Skills, Hobbies:
Interests: Coding, blogging, vlogging, and social media content creation
Skills: JAVA, Python, and Android Coding skills
Hobbies: Playing video games, playing soccer, swimming, traveling, and cooking.
Find out how the entrepreneur got the business idea and how the entrepreneur recognized it as a market opportunity: In her neighborhood, there was only one neighbor with a PS 2, and teenagers would crowd just to watch or play. She then opened a small space where the teenagers could pay a fee to play different video games.
Find out how the entrepreneur raised the capital (money) to start the business: Her parents gave her a $2,000 grant plus her savings, working as a coder for a local startup, and writing blog articles.