Entrepreneurial Marketing Plan: iPhone Sales Strategy and Business Development
Overview
This paper presents a student's marketing plan exercise focused on establishing an entrepreneurial venture selling Apple iPhones. The author outlines their mission statement, financial and non-financial objectives, and business unit strategy for entering the smartphone retail market.
What this coursework covers
- Marketing strategy overview and organizational context
- Mission statement defining the entrepreneurial vision for iPhone sales
- Financial and non-financial objectives for business survival and growth
- Business strategy and competitive analysis approach
Preview
Marketing Plan Exercise
Student's Name
Institutional Affiliation
Marketing Plan Exercise
Marketing strategy focuses on the internal development of the organization's products and primarily emphasizes on delivering new products for the market and improving the existing products for consumers (Walker & Mullins, 2014). The primary objective of any organization is to acquire a minimum of 30% of yearly sales from the commodities introduced within the past four years. Therefore, the organization should focus on making a marketing plan that will enable it to succeed in the market. As such, the organization I have selected for the marketing plan is Apple Company, and the product majored on is iPhone. I plan to become an entrepreneur in the company.
The Mission Statement of the Entrepreneurship Company
My mission statement is much similar to the Apple Company's statement because I will be selling the products manufactured by the company. My mission statement is stated as; "to bring the best consumers through selling innovative iPhones." I believe that the iPhone is a great product made by Apple Company, which is not expected to change.
Objectives
The primary reason to become an entrepreneur is gaining income and expanding my business to a greater one. However, I must ensure that I meet the client's expectations. Although my business will start small, I am focused on taking calculated risks, to grow my business into a significant, valuable, and profitable syndicate (Walker & Mullins, 2014). The main objectives for starting the entrepreneurship company include financial and non-financial goals.
The financial objective is surviving.