Enterprise Resource Planning Implementation for Organizational Development in Automobile Manufacturing: A Case Study of General Motors

Overview

This research paper examines the implementation of Enterprise Resource Planning systems in automobile manufacturing, specifically focusing on General Motors' adoption of modern ERP applications to enhance competitiveness and productivity. The paper analyzes the process, direction, and purpose of technological change deployment while providing insights into ensuring successful execution and optimal benefits realization through proper system selection and managerial implementation.

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Organizational Development

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Abstract

Organizational development enables corporations to transition into an effective change. Today, a vast majority of organizations are implementing technological changes to capitalize on their productivity, boost their competitiveness, and create a business that stands out in the marketplace. The contemporary business world must identify new customs of working that ought to be smarter, more agile, and quicker. Deployment of a modern ERP application has become crucial in the current business landscape, and the automobile manufacturing companies like General Motors are not an exception. The company seeks to improve its competitiveness and productivity through the adoption of a new Enterprise Resource Planning system. This research paper aims to interpret the process, direction, and purpose of implementing technological changes in a car manufacturing company. It further provides insights into ensuring the successful execution of the entire process to obtain optimum benefits. The results of the findings obtained from this research indicate that the proper choice of an ERP application infused with efficient managerial implementation can provide GM the prospect of making strides towards the execution of strategic goals. The results of these findings can be used to develop more appropriate theories and methodologies that can be used by other automobile companies to implement their ERP system successfully and achieve maximum benefits.

Organizational Development

Introduction

With powerful brands like Cadillac, Pontiac, Chevrolet, Buick, Hummer, Opel, and Vauxhall, GM is the leading full-line auto manufacturer and dealer. Technological changes involve new technology, process, or service that is aimed at enhancing organizational performance.

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