Creative Problem Solving: Application of Synectics, Paradigm Breakthroughs, Storyboarding, and Scenario Writing in Biomedical Equipment Production

Overview

This paper analyzes creative problem-solving techniques applicable to biomedical equipment manufacturing in competitive markets. It examines four distinct methodologies—synectics, paradigm breakthroughs, storyboarding, and scenario writing—and evaluates how each can improve company decision-making regarding product design, production quality, and strategic planning.

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Creative Problem Solving

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Creative Problem Solving

Analysis of the Case

As new businesses emerge, competition escalates, and it is within every company’s interest to maintain their position in the market (Sheetrit, 2017). Therefore, it is essential to analyze the production of biomedical equipment and make decisions on whether to establish new designs or create new products.

Synectics to Improve the Company

Synectics apply the use of metaphors to make unknown issues to be known and vice versa. The use of synectics involves merging separate elements and establishing a similarity between the elements(“Synectics - Using Creative Problem Solving,” 2020). This technique aims at improving creative thinking commonly in small groups of people with different skills. The application of this technique enables the company to create connections among workers by focusing on conscious and subconscious thinking. This technique assumes that creativity can be taught and that an individual’s creativity can reflect in a group’s output (Clapham, 2003). Synectics relies on the metaphoric approach, use of imagery, procedures, emotions, and energy. This technique aims at prompting the mind to think creatively by provocation and meditation. Creative thinking could lead to redesigning a product or a decision to do away with a production line.

Paradigm Breakthroughs to Improve the Company

Paradigm breakthroughs can be achieved by thinking unconventionally, and this entails creative thinking. This technique involves adopting new standards and cultures in the organization. Most companies apply this technique as a strategy of incremental improvement and quality evaluation (Christensen, Betz & Stein, 2013).

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