Creative Analysis of Jack Links Beef Jerky Advertisement: Messin' with Sasquatch Campaign
Overview
This paper analyzes Jack Links Beef Jerky's 'Messin' with Sasquatch' advertisement campaign, examining its creative strategy, humor appeal, and target audience. The analysis explores how the visual advertisement uses comedy and narrative structure to convey product messaging and consumer brand association.
What this coursework covers
- Introduction to advertising concepts and definition
- Company background and advertisement overview
- Analysis of humor appeal and target audience engagement
- Scene-by-scene breakdown of advertisement visual composition
Preview
Week 4 - Advertising Assessment
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Ad: Jack Links Beef Jerky Presents, Messin' with Sasquatch.
The business world needs more effort to ensure products reach the right consumers at the right time and advertisement does precisely that. Advertising refers to a customized mass media message that promotes a product, service, job vacancy, or event (De Mooij, 2018). It is often creatively created to attract the attention of the audience. Every company has to create a unique thread, a unique and outstanding ad, then their competitors to sell more. This creativity considers issues like the target audience, the advertised product, and the channel to deliver. This work assesses Jack Links Beef Jerky's advert, the "Messin' with Sasquatch."
The visual advertisement advertises Jack Links Beef Jerky, an American snack company that produces and markets the brand beef jerky. John Jack Link founded the company in 1986 from an interesting idea that came into his mind while hunting with his family (Jack Links, n.d.). It is the genesis of the concept presented in the ad "Messin' with Sasquatch," which comes in different forms but with a single idea. The ad is set up in the forest with a chimpanzee-like creature, the Sasquatch. The human actors in the advert, who eat the beef jerky, bother the Sasquatch who goes wild and revenge. The ad is also full of humor.
The advert targets consumers with a sense of humor and loves beef jerky.