Corporate Social Responsibility and Stakeholder Engagement in Ghana's Mining Sector: Analysis of Newmont Ahafo Mines
Overview
This paper analyzes corporate social responsibility (CSR) and stakeholder engagement in Ghana's mining sector, specifically examining Newmont Ahafo Mines as a case study. The analysis demonstrates how NAM has implemented CSR initiatives in education, healthcare, water, and community development, breaking industry norms by engaging in intensive marketing through social responsibility programs despite the extractive industry's perceived isolation from traditional marketing needs.
What this coursework covers
- Introduction to CSR and its role in marketing within business operations
- Overview of CSR in the mining sector and the Newmont Ahafo Mines case study methodology
- Findings on NAM's CSR activities including education, healthcare, sanitation, and quality of life improvements in host communities
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Article: Ansu-Mensah, P., Marfo, E. O., Awuah, L. S., & Amoako, K. O. (2021). Corporate social responsibility and stakeholder engagement in Ghana's mining sector: a case study of Newmont Ahafo mines. International Journal of Corporate Social Responsibility, 6(1), 1-22.
Marketing is an integral part of every business operation. It publicizes the product or service a business organization is selling. Among the marketing methods is Corporate Social responsibility, CSR. It involves helping the community around the organization or in a country to raise their living standards through funding or sponsoring developmental projects. It also consists of sponsoring children from low background status in their studies. This means that the involvement of other stakeholders is crucial in the success of CSR. However, the need for marketing depends on the kind of service or product that an organization offers. The mining sector elicits several debates on the need for marketing through CSR. The article discusses Corporate social responsibility and stakeholder engagement in Ghana's mining sector in Newmont Ahafo Mines, NAM.
I picked this article because it discusses CSR as a mode of marketing in the mining industry. The industry is considered isolated, and that it does not need to engage in intensive marketing strategies because customers loo for the mined materials direct from the industry. Most times, the mined products are used as raw materials in many industries. This means that the sector does not have to market itself.