Comprehensive Marketing Plan Development Using the 8Ps Framework and SOSTAC Analysis
Overview
This assessment requires students to develop a comprehensive marketing plan presented as a 12-19 slide PowerPoint presentation with audio narration. The plan builds on prior brand strategy assessments and incorporates the 8Ps of marketing framework alongside a SOSTAC (Situation, Objectives, Strategy, Tactics, Actions, Controls) analysis to demonstrate evidence-based marketing decision-making.
What this coursework covers
- Introduction and title slide with product, brand, and situational overview
- SOSTAC planning framework covering situational analysis, objectives, and strategic positioning
- Marketing tactics and implementation actions addressing the 8Ps of marketing
- Controls and measurement mechanisms for success evaluation with concluding arguments
Preview
Assessment 3
Marketing Plan
InstructionsResourcesActivityAttempt 1availableAttempt 2Attempt 3
InstructionsResourcesActivityAttempt 1 availableAttempt 2Attempt 3
Based on research into the 8Ps of marketing, create a visually engaging 12–19 slide PowerPoint presentation with audio narration that clearly and persuasively communicates a comprehensive marketing plan.
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Introduction
A marketing plan is crucial for businesses because it provides a structured roadmap for achieving marketing goals, aligning efforts, and measuring success. It helps focus resources, connect with the right customers, and ensure marketing investments are used effectively. A well-defined plan also allows for clear communication of strategy and results to teams and clients.
Your assessment, Marketing Plan, will bring your brand strategy to life in a presentation—it will showcase your plan to achieve the marketing objectives you established by leveraging the insights gained in prior assessments. This is about acting on the brand definition and engagement.
Your marketing plan will summarize the product, brand, and audience, adding and building as necessary to be thorough and address any faculty feedback. You will then create a SOSTAC plan, presenting your marketing situational analysis, objectives, strategy, tactics, actions, and controls.
Note: The course assessments build upon one another and must be completed in sequence.
Overview
For this assessment, you will build on the first two assessments, including incorporating any feedback you received, and create a marketing plan that looks at objectives, tactics, and measuring success. You will present the plan as a PowerPoint slide show, with audio.