Competitiveness of Resources at Business Disposal: Strategic Advantages in Domestic and International Markets

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This paper examines how businesses leverage tangible and intangible resources to achieve competitive advantage, with particular focus on market expansion strategies from domestic to foreign markets. It applies Lynch's Hierarchy of Resources assessment framework and discusses Ricardo's theory of comparative advantage to explain why international trade remains viable even between economically disparate nations.

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Competitiveness of Resources at Business Disposal

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Competitiveness of Resources at Business Disposal

Companies are striving to maximize their output to the market through different business strategies in the current business world. Business strategies are critical for adopting a specific business strategy offering a competitive edge over other businesses. In the 21st century, adopting and maintaining a competitive edge by companies is brought about by the primary application of intangible and tangible resources at the disposal of a firm (Angwin & Cummings, 2017). In support of Angwin and Cummings, Barney (1991) argues that rare and valuable resources significantly contribute to offering a business an upper hand in developing and maintaining a competitive advantage. To identify the necessary resources required for market penetration, Lynch's Hierarchy of Resources assessment is critical. Through Lynch's Hierarchy, the model seeks to investigate the competitiveness of resources at business disposal. Lynch's model, in addition, advocates for businesses to exploit their internal resources to achieve a breakthrough within an industry.

In the present era, many ventures are trying to expand the scope of their business activities. Many businesses during their inception operate within certain geographical limits, such as within the boundaries of a nation. As a business expands, however, they need to approach foreign markets market is up for consideration. The matrix involved in foreign markets is complex as the legal environment, demographics, and political environment are not uniform across nations.

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