Change Management in Facebook: Analysis and Implementation of Security Policy Reform Post-2016 Cambridge Analytica Scandal
Overview
This paper analyzes Facebook's change management approach following the 2016 Cambridge Analytica data privacy scandal. It examines driving and restraining forces for organizational change, applies change management frameworks including force field analysis and group dynamics, and proposes implementation strategies to address security and safety policy improvements while identifying potential implementation challenges.
What this coursework covers
- Introduction and context of the Cambridge Analytica scandal impact on Facebook
- Force field analysis identifying internal and external driving forces and restraining forces
- Group dynamics analysis and change management frameworks
- Implementation steps for organizational change processes
- Potential difficulties and challenges in executing change management
Preview
Change Management in Facebook
Student’s Name:
Institutional Affiliation:
Change Management in Facebook
- Introduction
The US 2016 presidential election resulted in a controversial Facebook-Cambridge Analytica political scandal. Facebook was allegedly accused of colluding with Cambridge Analytica to steal the US citizens’ information to popularize Donald Trump’s campaign materials on the platform. This, therefore, led to public anger and dangerous harmful influences on Facebook as more citizens deleted their Facebook accounts. Facebook is a top-rated American online social networking service and social media company. Mark Zuckerberg founded the company, and through his able leadership, the organization has achieved the status of a Big Four technology organization (Van & Vermeeren, 2017). This report will first analyze the current situation with proper change management terminologies. After that, the suitable approach that Facebook can apply to deal with the current challenges and issues will be discussed and analyzed. Following, the key steps to implement the change management process will be addressed. Finally, the potential difficulties that may emerge in the implementation of these changes will be discussed.
- Analysis of the current situation
Facebook is currently changing its security and safety policies to stop subsequent occurrences of scandals like the one witnessed during the 2016 US general elections. However, for such changes to occur, they need to apply appropriate change processes. This section analyzes in detail the current situations on Facebook. Facebook should adopt a force field analysis, group dynamics analysis, and action research to analyze the current situation in the organization.