Business Tourism and Events in China: Market Analysis, Industry Trends, and Economic Impact

Overview

This paper analyzes China's tourism sector as a major contributor to the domestic economy since the 1980s market reforms. It examines market size, historical development, current state, industry trends including COVID-19 impacts, stakeholder perspectives, economic contributions, and provides recommendations for future investment and development opportunities.

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BUSINESS TOURISM AND EVENTS

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Abstract

The tourism sector is one of the biggest contributors to China’s domestic economy since the market reforms of the early 1980s. Since then, the country has recorded marked increases in its tourism revenues until late 2019 when COVID-19 struck. China’s tourism sector is yet to reach 2019 levels although the resumption of economic activity globally is expected to boost both tourist numbers and revenues generated. This brief will discuss the tourism sector in China by first providing an overview of market size and brief historical overview. It will then analyze the current state of China’s tourism sector. Afterwards, the brief will analyze the major tourism industry trends in the country including a discussion of the impact of COVID-19 on the same. This section will be followed by a stakeholder analysis of the tourism sector in China as well as a discussion of the economic impact of the sector on the country’s economy. Moreover, the brief will also provide recommendations for future development and investment opportunities within the tourism sector. This section will finally be followed by a short summary of the major points in the brief.

Table of Contents

Definitions of The Sector, Overview of Market Size, Brief Historical Overview…..…..….…..4

Analysis of The Current State of The Chosen Sector…………………….…….……………….5

Analysis of Industry Trends……………………………………………………………………..6

Stakeholder Analysis…………………………………………………………………………….8

Economic Impact of The Tourism Sector to China………………………...……………………9

Recommendations; Future Development and……..……………………………………………...9

Conclusions……………………………………………………………,………………………..10

References…………………………………………………………………………………….....

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