Business Plan of Professional Wedding Travel Application: EasyGo
Overview
A comprehensive business plan for EasyGo, a mobile application designed to facilitate destination weddings, honeymoons, and anniversary celebrations. The plan analyzes market opportunity in post-pandemic wedding tourism recovery, proposes technological solutions including 360-degree visualization, and provides detailed financial projections with a startup cost of £2,506,450.
What this coursework covers
- Executive Summary and market opportunity identification in post-pandemic wedding tourism
- PESTEL and competitive analysis of the UK and global wedding tourism industry
- Product features including panoramic views, 3D visualization, payments, and customer service
- Financial analysis including startup costs, operational costs, revenue streams, and profit projections
- Risk analysis, SWOT assessment, and alternative business scenarios
Preview
Business Plan of Professional Wedding Travel Application: EasyGo
by
Tongyu Chen
02/08/2021
Following the development and ongoing distribution of vaccines, economic recovery from the pandemic is imminent (Agarwal, et al., 2021). Among the key social activities that will grow along with the economic recovery are weddings partly because some wedding ceremonies were postponed due to the pandemic (Nidirect, 2021). In recent years, before the onset of the pandemic, destination wedding tourism emerged as a significant segment of the tourism industry worldwide; even during the pandemic, exotic hotels like The Couples Resorts in Jamaica have 149 booked wedding events for 2021 (McMahon, 2020). Weddings are the most important social, cultural, and religious events disrupted by Covid-19 restriction measures. Recovery from the pandemic promises an increase in weddings and, therefore, a surge in wedding tourism. EasyGo is a proposed application that allows consumers convenience in choosing destinations and activities for weddings, honeymoons, and anniversaries. The application runs on all operating systems including android, IOS, and Windows and is freely accessible. It allows consumers to view destinations in a panoramic or 3600 with 3D visualization support. It also allows consumers to make payments and access open channels of communication with customer care representatives. The key problems that EasyGo expects to solve and embody as a competitive advantage include:
- Provide convenience to consumers seeking destination weddings, honeymoons, and anniversary celebrations.
- Couple wedding destination activities with other tourism activities like ecotourism to provide an enhanced experience for travellers.