Analysis of Cheerios Campaign Advertising Strategies and Viral Marketing Success
Overview
This paper analyzes the controversial Cheerios advertising campaign featuring a biracial family, examining its effectiveness as a marketing strategy. The analysis evaluates the campaign's success based on audience engagement, alignment with established marketing principles, and its viral nature, despite generating mixed public reactions regarding racial representation.
What this essay covers
- Campaign description and public reception of the controversial Cheerios commercial
- Primary advertising objectives including product education and brand awareness creation
- Campaign success metrics and comparison against established marketing quality standards
- Application of marketing frameworks including target audience definition and engagement strategies
Preview
Cheerios Campaign Advertising Strategies
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Cheerios Campaign Advertising Strategies
The controversial cheerios commercial featured a biracial daughter. She asked her white mother if cheerios are suitable for the heart's health. The mother replied that cheerios are ideal for the heart. The girl then dropped the cheerios on the black father's chest in a playful manner to help his heart be healthy while he was sleeping on the couch. The commercial aroused many public reactions, which can be seen from the video's comment section. Many liked the video and talked well about it, while others disliked it because it involved a mixed-racial family making an advert about cheerios.
When making an advert about a product, any company's primary goal is to make money by attracting more customers and educating them on the benefits of choosing a particular product. The campaign about cheerios main aim was to educate about the health benefits a person can get after taking Cheerios. This is seen by how the girl's mother states that cheerios are suitable and have many health benefits. The other objective of the campaign was to create awareness about the existence of cheerios. Many people knew that cheerios existed as a brand after watching the advert.
A campaign's success is measured by the reactions and the number of people concerned about it. According to the comment section, the cheerios campaign was a success because many people reacted positively.