Source Evaluation and Relevance Assessment for Search Engine Optimization Research
Overview
This coursework evaluates the academic quality and relevance of an article on Google search engine optimization using the CRAAP test framework. The student assesses 'Six Simple Ways to Make your Site More Visible in Google Search Results' across five dimensions: currency, relevance, authority, accuracy, and purpose, determining its suitability for addressing their research question on search engine visibility factors.
What this coursework covers
- Currency: Examines publication date and timeliness of the selected article
- Relevance: Evaluates how directly the article addresses the research question on search engine factors
- Authority: Assesses author qualifications and source credibility
- Accuracy: Reviews information sourcing from Google publications and absence of bias
- Purpose: Analyzes the article's stated objective and potential institutional bias in marketing approach
Preview
Week 4 – Discussion 1
Name
Institution
Week 4 – Discussion 1
Considering my research question, “What factors do search engines use to appear more often in queries that our audience is searching for?” I chose “Six Simple Ways to Make your Site More Visible in Google Search Results” as my article for the research question.
Currency
The article was published on 13 January, which is a few weeks old. Although there is no information on updates, the webpage is vital for my research since recent information is needed to answer the question. Technology is dynamic, and hence the article will be relevant for my study due to its timeliness. Moreover, the links provided within the webpage are responsive, reliable, and updated.
Relevance
The information available in the article is relevant to my research question since it directly answers my question in a number format and provides illustrations. The article indicates six ways of making sites more visible in google search results. Moreover, the article mentions the google search console's essence, page speed, identification of key words, and google backlinks, among others (Singleton, 2021). The article targets both a regular and professional audience, placing it at an appropriate level in achieving my research goals. Before choosing this article for my research question, I was able to identify several sources. However, I settled on this article due to its relevance and reliability.
Authority
The author of the article is Chris Singleton, and the source of information is stylefactory.com.