The Impact of Modern Mass Media and Communication Technologies on Society and Culture
Overview
This paper examines how modern mass media technologies, including the internet, social media, and artificial intelligence, have transformed global communication and influenced cultural values and social interactions. It analyzes different approaches to mass communication advertising and distinguishes between advertising and propaganda as distinct communication strategies.
What this essay covers
- Introduction to mass media's role in creating a global village and contemporary media trends
- Analysis of functional, critical, and cultural approaches to mass communication advertising
- Impact of technology on communication culture and comparison of e-learning to traditional education
- Distinction between advertising and propaganda and differences between advertising and promotional strategies
Preview
Communication and Information Management
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Communication and Information Management
Mass media's invention has helped reach out to many people and make the world a global village. With the help of other technological advancements, the mass media's main aim is to bring people together and share resources. Modern mass media is seen to be more advanced since it has brought many trends in mass communication. The contemporary mass media trends include the internet, social media sites (Facebook, WhatsApp, Twitter, YouTube, and many others), artificial intelligence, smartphones, smart televisions, websites, and radios. These modern social media trends have their effects on society. For example, artificial intelligence is a new way of advertising and predicting changes that may occur in the future. According to many research types, the internet has the most significant impact on society since almost everything nowadays requires an internet connection.
Bello (2014) explains the functional, critical, and cultural approaches and how they affect the mass communication advertising decisions. The operational strategy focuses on how the audience uses mass communication and the advantages of mass media consumption; it focuses on why people watch the show? Do they learn anything from the show? Or do they talk about the show? This helps the advertisers learn more about if their advert is being received or not. The critical and cultural approaches focus on examining the relationships in the media exposures.