Social and Traditional Media in Communication: Comparative Analysis of Engagement, Efficiency, and Business Applications

Overview

This paper synthesizes five academic studies examining the interplay between social media and traditional communication methods across political engagement, healthcare, interpersonal communication, brand perception, and business environments. The analysis reveals that while social media has transformed communication practices and enhanced engagement, traditional methods retain significant practical value in specific contexts.

What this literature review covers

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Journal Article and Date

Summary of Findings

Methodology Used

Management Implications

Areas for Future Research

Youth Engagement in Singapore: The Interplay of Social and Traditional Media (2011)

The findings show that social media is associated with positive participation of youths in politics. However, there is also importance of traditional methods of communication.

The article evaluates the impact of using social media in political engagement. Qualitative analysis was utilized as well as data from a national survey.

The findings imply the effectiveness of long-distance telephone is still an essential aspect that can enhance communication effectiveness. However, social media is a powerful channel that has impacted the way people communicate.

The area for further research includes the role of social media and how it has transformed communication.

Comparing the Efficiency of Software-Based Speech Recognition Versus Traditional Telephone Transcription in an Outpatient Physical Medicine and Rehabilitation Practice (2020).

Traditional telephone is still advantageous for the Canadian Health Services Centre, Ottawa. The slow communication from software-based speech recognition-imposed inefficiencies that impacted the clinical care effectiveness.

Data from using software and traditional telephone in clinical day was compared for one week. Means and standard deviation were determined. Differences in transcription efficiency were established.

The findings affirm that traditional telephone is till useful in the clinical setting, despite the emergence of software-based speech recognition technologies.

Further research is warranted on the use of traditional telephone is acute care environment, such as ICU or emergency room to determine its effectiveness.

Influence of social media in interpersonal communication (2017).

The article established that social media has reduced the need for face-to-face interactions.

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