Market Versus Social Norms: A Personal Reflection on Career Choice in Journalism

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This reflection paper explores the author's career aspirations in journalism through the lens of market and social norms theory. The author analyzes how both economic incentives and societal expectations influenced their professional choice, while critically examining tensions between profit-driven and humanitarian values in media practice.

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Personal Daily Activity

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Personal Daily Activity

Q1: Market versus Social Norms

My dream career in journalism. This is because I love to be well informed about things that are happening around the world. Therefore, I would like to disseminate the same information to the public. It satisfies my soul when the public is advised as well as entertained. We live in an era where things happen so fast, and we need to get informed precisely. We, however, need a source we can depend on for updates, which are mainly journalists. I wanted to be that source that disseminates this information to the public. Eventually, I was influenced to choose this job by different norms, both social and market. It sheer pressure from the established social norms and expectations from others. It is one of the most prestigious careers liked by many people.

The social norms include the fact that journalism directly touches the lives of people. It brings people together by informing the society of daily developments, both socially, economically, and politically. Journalism involves what happens in society, which means it places the community in the middle of its operations. The daily activities that take place in the society are the same happens that make news or entertainment stories that are disseminated by journalists. The market norm that informed my decision to venture into journalism involves good money, which is essential for personal development. Most successful journalists, like Steve Harvey, have developed economically and socially through journalism (Ariely & Wertenbroch, 2002).

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