D647: Evaluating a Communications Strategy

Evaluating a Communications Strategy closes the loop with real metrics — KPIs, data visualization, and genuine continuous-improvement recommendations.

What D647 covers

The course introduces students to key performance indicators (KPIs) used to measure the effectiveness of strategic communications plans, developing metrics that align with specific organizational performance goals.

Students gain hands-on experience measuring and optimizing communications strategies, selecting appropriate KPIs, analyzing results, using data visualization to present outcomes, and recommending continuous improvements.

The D647 performance assessment

Expect a performance assessment requiring you to select KPIs for a given communications strategy, analyze results, and recommend improvements.

Key topics in D647

• Key performance indicators (KPIs)
• Aligning metrics with organizational goals
• Data visualization
• Continuous improvement recommendations

Writing tips for D647

Follow the task instructions and rubric line by line

WGU performance assessments for D647 are graded against a fixed rubric — every rubric line has to be visibly addressed, usually with a labeled heading that mirrors the rubric language. Skipping a rubric point because it seems minor is the single most common reason a competent submission comes back "Not Yet Competent" for revision.

Ground your work in a specific audience or organization, not generic advice

Courses like D647 typically hand you a specific audience, brand, or organizational scenario and expect your work to genuinely fit that context, not communication/design principles in the abstract. Evaluators check whether your reasoning is grounded in the specific scenario given.

Because WGU is self-paced, don't let "no deadline pressure" become no submission

There's no weekly due date forcing progress, which means procrastination costs more at WGU than at a traditional term-based school — a stalled task can quietly eat weeks of a term. Treat your own target date for the D647 assessment as a real deadline.

Why students seek help with D647

Candidates sometimes select generic KPIs without aligning them to the specific organizational goals given — the rubric typically wants that goal-to-KPI alignment explicit.

How GradeEssays helps with D647

Share your communications strategy and rubric, and your writer will build a KPI selection explicitly aligned to your specific organizational goals.

Prerequisites and program context

D647 requires Delivering a Communications Strategy (D646) as a prerequisite.

Related courses