D646: Delivering a Communications Strategy

Delivering a Communications Strategy moves from planning into execution — multichannel content, storytelling, and content repurposing across internal and external audiences.

What D646 covers

The course prepares students to create effective internal and external communications to achieve business objectives, developing content for multimedia, press releases, and social media to implement and deliver a strategic communications plan.

Students create specific messaging for internal communications to build corporate culture and support business needs, and develop external communications for particular goals and audiences, learning storytelling and content-repurposing techniques for multichannel delivery.

The D646 performance assessment

Expect a performance assessment requiring you to create multichannel communication content (e.g., press release, social media, internal messaging) delivering a given strategic plan.

Key topics in D646

• Multichannel content creation
• Internal vs. external communications
• Storytelling techniques
• Content repurposing

Writing tips for D646

Follow the task instructions and rubric line by line

WGU performance assessments for D646 are graded against a fixed rubric — every rubric line has to be visibly addressed, usually with a labeled heading that mirrors the rubric language. Skipping a rubric point because it seems minor is the single most common reason a competent submission comes back "Not Yet Competent" for revision.

Ground your work in a specific audience or organization, not generic advice

Courses like D646 typically hand you a specific audience, brand, or organizational scenario and expect your work to genuinely fit that context, not communication/design principles in the abstract. Evaluators check whether your reasoning is grounded in the specific scenario given.

Because WGU is self-paced, don't let "no deadline pressure" become no submission

There's no weekly due date forcing progress, which means procrastination costs more at WGU than at a traditional term-based school — a stalled task can quietly eat weeks of a term. Treat your own target date for the D646 assessment as a real deadline.

Why students seek help with D646

Candidates sometimes create content for only one channel when the course specifically wants multichannel delivery demonstrated — the rubric typically wants content adapted across multiple channels, not a single format.

How GradeEssays helps with D646

Share your strategic plan and rubric, and your writer will build content genuinely adapted across multiple channels, not a single format repeated.

Prerequisites and program context

D646 requires Crafting a Communications Strategy Through Research and Data Insights (D645) as a prerequisite.

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