D648: Leveraging AI and Technology in Strategic Communications

D648 is a communications course in WGU's Bachelor of Science in Communications, placed in term eight of the standard path.

WGU says it gives students the current landscape of artificial intelligence, its evolution and its impact on communications.

Students explore the ethical implications of using AI and other emerging technologies when creating communications content, gain skills to use them ethically and innovatively, lead teams in devising ethical guidelines for AI in creating communications, and use communication technology to enhance organizational productivity.

Students often find it challenging because the topic moves quickly. The aim is not to know every tool, but to reason about benefits, risks and responsibilities.

What D648 Covers

The guide lists three competencies:

Key Concepts Explained

Ethical Use of AI in Content

Key questions include whether content is accurate, whether it could mislead, whether it reflects bias, what data it uses and whether audiences should be told AI was involved. People remain responsible for what is published.

Team Guidelines

Written guidelines say what AI may be used for, what must be reviewed, what data must never be entered and who is accountable.

Typical Assignments and How to Approach Them

Writing Useful Guidelines

Guidelines are strongest when they are short, concrete and enforceable. Group rules by purpose, such as permitted uses, review steps, data protection and disclosure, and say who checks each one.

• Use plain, direct wording instead of abstract principles.
• Include examples of acceptable and unacceptable use.
• Plan to review the guidelines as tools and laws change.

A Dependable Order for Ethical Analysis

1. Describe the use of AI in a specific communications task.
2. List benefits for speed, scale or quality.
3. Identify risks such as inaccuracy, bias, privacy or misleading audiences.
4. Propose safeguards, review steps and accountability.
5. State a clear recommendation and what you would monitor.

Balanced, specific analysis of this kind is more convincing than a general statement for or against AI.

What a Strong Submission Looks Like

• Uses of AI are specific to communications tasks.
• Risks and safeguards are balanced against benefits.
• Guidelines are short, practical and assign accountability.
• Technology recommendations are linked to organizational needs.

Where D648 Fits in the Program

D648 is placed in term eight of the B.S. Communications standard path, after the planning, delivery and evaluation courses and before Crisis Communication. By now you have written real communications, so you can reason about where AI would help and where a human check is essential.

The sister course in the User Experience Design degree covers the same themes for design, so if you take both, expect similar ethical frameworks with different examples.

Where Students Get Stuck

• Tool lists. Focus on reasoning rather than names.
• One-sided views. Cover benefits and risks.
• Vague ethics. Name specific harms and safeguards.
• Rules nobody can follow. Make guidelines practical.

Study Tips for D648

• Choose one communications scenario and keep it throughout.
• List three benefits, three risks and a safeguard for each risk.
• Draft guidelines as a short checklist.
• Use your course readings for the AI background.
• Check each rubric line before submitting.

How We Help with D648

Send your task and rubric. We can tutor you on structuring ethical analysis, prepare a custom response, or edit your own draft for clarity. Our help with this topic is about reasoning and writing, not about producing AI-written submissions.

Work is original, plagiarism-checked and covered by free revisions within the scope of your original request. It supports your learning within WGU's academic integrity rules; you submit your own work. GradeEssays is independent of Western Governors University and cannot promise results.