Communication Strategy for African Cultural Excursion Marketing: VALS Profile Analysis and Audience Targeting
Overview
This paper presents a marketing communication strategy for promoting an African cultural excursion and safari package. The author, a communication practitioner at Intrepid, applies VALS psychographic profiling to target innovators and experimenters with detailed descriptions and visual content highlighting African cities, wildlife, and authentic cultural experiences.
What this coursework covers
- Introduction establishing the author's role as communication practitioner and VALS profile relevance
- Poster content strategy including detailed Africa descriptions and safari visuals tailored to target audience
- Trip itinerary and logistics: seven-day excursion from New York via Heathrow to South Africa with national parks and Victoria Falls
Preview
Trip to Africa
Student Full Name
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Trip to Africa
As a communication practitioner who works for Intrepid and whose VAL profile is made up of experimenters and innovators, there are specific issues that I will include in my poster. The first thing that will be included in the poster will be a detailed description of Africa and the things that the group will be expected to see. There is a possibility that this could be the first cultural excursion to Africa for some people. As an experienced communication practitioner, it will be essential to explain to the target audience about the continent to make them interested in the trip. The visuals will include some of the cities on the continent and the safari wildlife. Using a detailed description and visuals is because the VALS Profile comprises innovators and experimenters interested in details.
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Marketing Trip Option 4: African cultural excursion - with optional safari - 4 or more days cost: $3500+ US
Plan
The trip to Africa will start from New York, where all members will be gathered. There will be one stopover to Heathrow, and then the flight will take us to South Africa. The trip will be a one-week excursion where members will get an opportunity to visit some of the cities in the country. The package also includes traveling to various national parks across the country.