Analysis of Political Campaign Advertisement: Police Defunding Rhetoric and Voter Persuasion Strategies
Overview
This paper analyzes a political campaign advertisement attacking Joe Biden's stance on police defunding. The essay examines the advertisement's classification as an issue ad, its persuasive techniques including emotional appeals and fear-based messaging, and its intended impact on American voters during a presidential election.
What this essay covers
- Description of the campaign advertisement content and messaging regarding police defunding
- Classification of the advertisement as an issue ad with analysis of policy-focused substantive content
- Discussion of persuasive techniques including emotional appeals, target audience identification, and voter mobilization strategies
Preview
Campaign Advertisement
Student’s Name
Institutional Affiliation
Campaign Advertisement
The campaign advertisement suggests that Joe Biden will support police defunding one he becomes the United States president, therefore increasing the rate of crime in the state. The campaign is enclosed around the unreturned phone call at the police station. In the answering machine, a voice says, "You have reached the 9-1-1 police emergency line, due to defunding of the police department, we are sorry, but no one is here to take your call.” As the campaign advertisement ends, it is highlighted that those supporting Joe Biden are advocating for the defunding of police departments. As such, as Donald Trump states, it will not be safe living in America because of the high rates of violent crimes.
The commercial add is an issue ad because it is more focused and substantive on the experiences that deal with individual plans, policy positions, or issues. As such, the public perceives that each type of policy should be aligned with specific policies that align with each political party. For example, Democrats are aligned with social issues while republicans align themselves with defense and military issues. That said, candidates would always want to deliberate concerns that relate to their party.
The advertisement is detrimental because it attacks Joe Biden. The advertisement attempts to mobilize and persuade voters to vote for Donald Trump. It suggests that Joe Biden's administration will be founded on increased rates of crimes because of police defunding.