MKT-635 at Southern New Hampshire University is a graduate course that the current catalogue lists as Websites and Search Engine Marketing/Search Engine Optimization.
Students analyse website content, usability and accessibility to optimise traffic and engagement, develop ethical strategies for designing websites and implementing organic and paid SEO and SEM campaigns, and evaluate website and search data to measure performance.
The catalogue lists no prerequisite. The course joins two ideas that are often taught separately: the quality of the website itself and the campaigns that bring people to it. A strong paper shows that traffic without a usable, accessible site is wasted, and that site quality without findability is invisible.
Course at a Glance
| Item | Details |
|---|---|
| University | Southern New Hampshire University (SNHU) |
| Course code | MKT-635 |
| Official title | Websites and Search Engine Marketing/Search Engine Optimization |
| Level and credits | Graduate, 3 credits |
| Prerequisite | None listed in the catalogue |
| Typical work | Website audits, SEO and SEM plans, performance evaluations (check your syllabus) |
What MKT-635 Covers
| Catalogue theme | What it means in practice |
|---|---|
| Website content | Whether pages answer the questions visitors actually have |
| Usability | How easily visitors can find information and complete tasks |
| Accessibility | Whether people with disabilities can use the site |
| Ethical website design and campaigns | Honest content and practices that respect users and search rules |
| Organic and paid search | Optimising pages and running search advertising |
| Evaluating data | Using website and search data to measure performance and support decisions |
Key Concepts Explained
Organic Versus Paid Search
Organic results come from optimising content and site structure; paid results come from buying placement. Organic builds slowly and lasts; paid is fast and measurable but stops when the budget stops. A balanced plan explains the role of each.
Illustration (invented): A new online bookshop uses paid search for launch week while building guides and category pages that gradually earn organic visibility. Paid results show which phrases convert, which then informs the content.
Accessibility as a Marketing Issue
Accessible design, such as descriptive link text, text alternatives for images and good colour contrast, widens the audience and often improves usability for everyone. It is also an ethical expectation, which the catalogue ties to ethical strategies.
Illustration (invented): A product page with images but no text alternatives is unusable for a screen-reader user. Adding clear descriptions helps those customers and also gives search engines context.
Typical Assignments and How to Approach Them
| Assignment type | What it tests | How to approach it |
|---|---|---|
| Website audit | Evaluating content, usability and accessibility | Use a consistent checklist and record specific examples |
| SEO plan | Organic strategy | Link target topics to user needs and to pages that will serve them |
| SEM plan | Paid strategy | Define goals, audiences, budget and metrics |
| Performance review | Data-based decisions | Choose metrics that match goals and explain what to change |
A Simple Website Audit Frame
An audit is easier when every page is tested against the same questions. This frame follows the three site qualities named in the catalogue.
| Quality | Questions to ask |
|---|---|
| Content | Is it accurate, useful, original and written for the visitor's question? |
| Usability | Can a visitor complete the main task quickly, including on a phone? |
| Accessibility | Are there text alternatives, clear headings, readable contrast and keyboard access? |
Record what you find with page names and screenshots or notes, then rank issues by effect on visitors.
Measuring Search Performance
The catalogue asks you to evaluate website and search data. Choose measures that match each stage and avoid reporting everything available.
| Stage | Example measures |
|---|---|
| Visibility | Impressions, average position |
| Traffic | Clicks, organic sessions, click-through rate |
| Engagement | Time on page, pages per visit, bounce behaviour |
| Outcome | Conversions, cost per conversion, revenue |
Explain what each figure suggests and what you would change as a result.
What Ethical Search Strategy Looks Like
The catalogue specifically mentions ethical strategies. In practice this means writing for people first, not hiding text or stuffing keywords, being clear about advertising, and not using misleading claims to attract clicks.
It also means respecting the rules of search providers, which are published and change over time. Cite the current guidance in your work and explain how your plan keeps within it.
Where Students Get Stuck
- Tricks instead of ethics. The catalogue stresses ethical strategies; avoid manipulative tactics.
- Keywords without intent. Match content to what the searcher wants.
- Ignoring the site experience. Traffic only helps if visitors can act.
- Fast-changing guidelines. Cite current official documentation from search providers.
Study Tips for MKT-635
- Use a real small site for practice and audit it as you learn.
- Learn the difference between impressions, clicks and conversions early.
- Read the search engine's published quality guidance for the current wording.
- Keep a short list of accessibility checks for every audit.
How We Help with MKT-635
Send the brief, rubric and the site or case to analyse. A search marketing writer can prepare a model audit or plan, explain the concepts, or review your own draft for logic, ethics and measurement. For wider writing support, see our business research paper guide.
GradeEssays is independent of Southern New Hampshire University. Our work is a study and reference aid: use it to understand the approach, then write and submit your own work under SNHU's academic integrity policy. Orders are written from scratch, with free revisions within the original scope for 14 days and a full refund if late.
Strengthen Your MKT-635 Search Plan
Share the brief and your draft. We prepare a model plan or review yours for strategy, ethics and measurement.
Start My MKT-635 HelpFree revisions for 14 days · Full refund if late · Written from scratch for your order
Frequently Asked Questions
SNHU's current catalogue title is Websites and Search Engine Marketing/Search Engine Optimization.
The catalogue lists none.
Yes. The catalogue lists accessibility alongside content and usability.
It is listed as 3 credits at graduate level.
Yes, the catalogue refers to both organic and paid SEO and SEM campaigns.
Yes. We check structure, evidence and whether your recommendations follow.