MKT-645 exposes students to online marketing channels such as social media platforms and players, measurement and analysis, and marketing channels including internet display advertising, remarketing, email marketing, affiliate marketing, mobile marketing, video marketing, virtual worlds, gaming, and public relations.
A comprehensive online channel landscape
The course covers an unusually broad range of online marketing channels — from familiar channels like email and social media to less common ones like virtual worlds and gaming — giving a comprehensive view of where online marketing can reach customers.
Measurement and analysis across channels
MKT-645 pairs this broad channel exposure with measurement and analysis, ensuring students can evaluate performance across this wide variety of channel types, not just understand what each channel is.
Key topics in MKT645
- Social media platforms as marketing channels
- Internet display advertising and remarketing
- Email and affiliate marketing channels
- Mobile and video marketing channels
- Emerging channels: virtual worlds and gaming
- Measurement and analysis across online channels
Working on your MKT-645 assignments?
Our marketing experts help with MKT-645 online marketing channels assignments and channel measurement projects.
Worked example: matching channel breadth to strategy
- Narrow channel view: Assuming online marketing means social media and email alone
- MKT-645's broader view: Recognizing remarketing, affiliate marketing, gaming, and virtual worlds as legitimate additional online channels worth strategic consideration
- Lesson: MKT-645 teaches that a genuinely comprehensive online marketing strategy considers this full channel landscape, not just the most familiar options
Get Help With MKT645
SNHU MKT-645 online marketing channels assignments.
Place Your OrderView All ServicesRelated courses
Frequently asked questions
Limiting online marketing strategy to only the most familiar channels risks missing genuinely effective opportunities to reach specific audiences who spend meaningful time in less conventional digital spaces, and a graduate-level marketer should be equipped to evaluate the full range of available channels rather than defaulting only to the most obvious ones. MKT-645 covers this broad landscape so students can make informed, deliberate channel choices rather than only considering the channels they happen to already be familiar with.
Simply knowing that a channel like affiliate marketing or remarketing exists isn't strategically useful without also being able to measure and evaluate its actual performance, since a marketer needs to compare channels against each other using real data to make sound resource allocation decisions across such a wide channel landscape. MKT-645 requires measurement and analysis alongside channel exposure because comparing channels meaningfully is what turns broad awareness into genuine strategic capability.