E024 is a three-unit graduate course in WGU's Master of Science, Information Technology, Product Management. WGU lists no prerequisites, though the guidebook recommends completing Product Strategy and Product Design first.
The guidebook has you role-play a product manager overseeing the launch of a technical product. You develop a launch plan, simulate a solution to an urgent problem that threatens the launch, and evaluate a marketing plan. The course draws on strategic communication, marketing planning, product development and problem solving.
The challenge is breadth. A launch touches timing, messaging, support and risk, and a strong answer shows how these fit together under pressure.
Course at a Glance
| Item | Details |
|---|---|
| University | Western Governors University (WGU) |
| Course | E024, Product Launch |
| Competency units | 3 |
| Level | Graduate |
| Program | MS Information Technology, Product Management |
| Prerequisites | None required; Product Strategy and Product Design recommended |
What E024 Covers
| Competency (WGU wording, summarized) | What it asks of you |
|---|---|
| Develop a technology product launch plan | Set goals, timing, responsibilities and readiness checks |
| Evaluate a marketing plan for a technology product | Judge strengths and gaps in a plan you are given |
| Solve a problem occurring during a product launch | Respond to an urgent issue with clear reasoning and communication |
Key Concepts Explained
Launch Planning
A launch plan states objectives, the target audience, the timeline, the owners of each task and the criteria for going live. Include a readiness check, so the team knows what must be true before launch day.
Evaluating a Marketing Plan
Judge whether the plan reaches the right audience, with a clear message, through suitable channels, with measures of success and a realistic budget. Give specific improvements, not general approval.
Illustration: A marketing plan targets small accountancy firms but spends most of its budget on a general consumer channel. The evaluation notes the mismatch, recommends shifting spend to professional networks and trade events, and adds a measure: demo requests per week from firms of the target size.
Solving a Launch Crisis
When something goes wrong, clarify the facts, assess impact, decide between options, communicate to affected groups and plan follow-up. Show the trade-offs, such as delay versus launching with a known limitation.
Typical Assignments and How to Approach Them
| Task element | What it tests | How to approach it |
|---|---|---|
| Launch plan | Planning | Give objectives, timeline, owners and readiness criteria |
| Marketing plan evaluation | Critical judgment | Assess audience, message, channels and measures |
| Crisis response | Problem solving and communication | Compare options, decide and explain who is told what |
A Launch Readiness Checklist
A readiness checklist makes a launch plan concrete. Group it by area and give each item an owner and a deadline.
| Area | Example check |
|---|---|
| Product | Known issues are listed and accepted |
| Support | Staff are trained and a help route exists |
| Marketing | Messages and materials are approved |
| Communication | Internal and customer updates are scheduled |
The same list helps in the crisis task, because it shows which area the problem affects and who should be involved.
A Study Approach for Each Competency
For the launch plan, work backwards from the launch date. List what must be ready the week before, the month before and at the start, and assign each item an owner. This gives the plan a realistic shape and exposes dependencies early.
For the marketing plan evaluation, use a short set of questions: who is the audience, what is the message, where will it appear, how will results be measured and what does it cost? For the problem-solving task, practice writing the decision and the communication together, since in a real launch the two cannot be separated.
Final Review Before You Submit
Read the launch plan as a team member who must act on it. Do they know what to do, by when and who to ask? Then read your crisis response as the affected customer. Would the message make sense and give them confidence?
- Every launch task has an owner and a date.
- The evaluation of the marketing plan names specific improvements.
- The crisis answer compares options and explains the decision.
- Communication to each audience is described.
Weak and Strong Crisis Responses
In the crisis task, evaluators look for a decision with reasons, not simply a description of the problem. A short contrast shows the standard.
| Weak | Stronger |
|---|---|
| We will fix the bug and tell customers. | We will delay the public launch by one week, because the fault affects payments. Customers who pre-registered will receive a message today explaining the delay and the new date, and support staff will have a prepared answer. |
| The team will work harder. | Two engineers move from feature work to the fix, with a daily checkpoint and a go or no-go decision on Thursday. |
Where Students Get Stuck
- Timelines without owners. Every task needs someone responsible.
- Uncritical evaluation. Praising a plan without testing it against the audience earns little.
- One-option crisis answers. Compare at least two responses.
- Weak communication. Say who needs to know, when and how.
Study Tips for E024
- Reuse your Product Strategy and Design work to keep the launch consistent.
- Practice a one-paragraph crisis update: what happened, impact, action, next update.
- Write measures for the launch before the launch date.
- Check each rubric line against your headings.
How We Help with E024
Send the case, task instructions and rubric. A writer can prepare a model launch plan, explain how to evaluate a marketing plan, or review your draft. The work is study support; submit your own work under WGU's academic integrity policy.
GradeEssays is independent of Western Governors University. Orders are written from scratch, include free revisions within the scope of your original request, and are refunded in full if late. See also our business paper help guide.
Get Your Launch Plan Ready
Share the case, your draft and feedback. We explain how to link timing, marketing and problem solving.
Start My E024 HelpFree revisions · Full refund if late · Written from scratch for your order
Frequently Asked Questions
None are required, but the guidebook recommends Product Strategy and Product Design first.
The guidebook lists 3.
A product manager overseeing the launch of a technical product.
Developing a launch plan, evaluating a marketing plan, and solving a problem during a launch.
The MS Information Technology, Product Management program.
Yes. We check the timeline, owners and crisis response, and explain what to improve.