Product Launch closes the Product Management specialization with a role-play capstone experience — overseeing a technical product's launch, including an urgent problem thrown into the mix.
What E024 covers
The course has the student role-playing as a Product Manager, overseeing the launch of a technical product. The student will develop a plan for the launch, simulate a solution to an urgent problem that threatens the success of the launch, and evaluate a marketing plan for a technical product.
The course covers skills in strategic communications and planning, marketing planning and strategies, new product development, product knowledge, and problem-solving.
The E024 performance assessment
Expect a performance assessment requiring you to build a product launch plan, respond to a simulated urgent problem threatening the launch, and evaluate an accompanying marketing plan.
Key topics in E024
- Product launch planning
- Crisis/urgent problem response
- Marketing plan evaluation
- Strategic communications
Writing tips for E024
Follow the task instructions and rubric line by line
WGU performance assessments for E024 are graded against a fixed rubric — every rubric line has to be visibly addressed, usually with a labeled heading that mirrors the rubric language. Skipping a rubric point because it seems minor is the single most common reason a competent submission comes back "Not Yet Competent" for revision.
Ground strategy recommendations in the specific scenario, not generic best practice
Management and strategy courses like E024 typically hand you a realistic organizational scenario (a company profile, a set of constraints, existing systems). Evaluators are checking whether your recommendation genuinely fits THAT organization's situation — a textbook-generic answer that could apply to any company usually loses rubric points for lacking scenario specificity.
Because WGU is self-paced, don't let "no deadline pressure" become no submission
There's no weekly due date forcing progress, which means procrastination costs more at WGU than at a traditional term-based school — a stalled task can quietly eat weeks of a term. Treat your own target date for each E024 assessment as a real deadline.
Stuck on your E024 task?
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Why students seek help with E024
Students sometimes build a clean launch plan but underdevelop the crisis-response component — the course specifically wants a genuine, well-reasoned response to the simulated urgent problem, not a footnote.
How GradeEssays helps with E024
Share your launch scenario and rubric, and your writer will build the full launch plan, a substantive response to the simulated urgent problem, and a genuine marketing plan evaluation.
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Share your task instructions and rubric and we match you with a writer who knows this course and WGU's evaluation standards.
Place Your Order View All ServicesPrerequisites and program context
E024 has no required prerequisites, though Product Strategy (E022) and Product Design (E023) are recommended first. It closes the Product Management specialization sequence.