Product Strategy opens the Product Management specialization's three-course sequence by teaching students to plan a new product's development from the ground up.
What E022 covers
The course prepares students to plan a new product's development. Students will strategize the needs, requirements, costs, and metrics to determine a successful design.
The course covers skills in new product development, product knowledge, product management, user research, product planning, business requirements, and team leadership.
The E022 performance assessment
Expect a performance assessment requiring you to develop a product strategy for a given product concept, incorporating user research and defined success metrics.
Key topics in E022
- New product development
- User research
- Product planning and business requirements
- Team leadership in product management
Writing tips for E022
Follow the task instructions and rubric line by line
WGU performance assessments for E022 are graded against a fixed rubric — every rubric line has to be visibly addressed, usually with a labeled heading that mirrors the rubric language. Skipping a rubric point because it seems minor is the single most common reason a competent submission comes back "Not Yet Competent" for revision.
Ground strategy recommendations in the specific scenario, not generic best practice
Management and strategy courses like E022 typically hand you a realistic organizational scenario (a company profile, a set of constraints, existing systems). Evaluators are checking whether your recommendation genuinely fits THAT organization's situation — a textbook-generic answer that could apply to any company usually loses rubric points for lacking scenario specificity.
Because WGU is self-paced, don't let "no deadline pressure" become no submission
There's no weekly due date forcing progress, which means procrastination costs more at WGU than at a traditional term-based school — a stalled task can quietly eat weeks of a term. Treat your own target date for each E022 assessment as a real deadline.
Stuck on your E022 task?
Our writers know WGU's competency-based format and this course's performance assessment. Get an original, properly cited paper matched to your task instructions.
Why students seek help with E022
Students sometimes propose product features without genuine user research grounding the requirements — the course specifically wants requirements traceable to real (or realistically simulated) user research, not assumption.
How GradeEssays helps with E022
Share your product concept and rubric, and your writer will build a product strategy genuinely grounded in user research and clear success metrics.
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Place Your Order View All ServicesPrerequisites and program context
E022 has no prerequisites and opens the Product Management specialization sequence.