BHA3010 equips future healthcare administrators with the research literacy they need to evaluate evidence, assess system performance, and make data-informed decisions about access, quality, and cost — covering quantitative, qualitative, and mixed-methods approaches within a healthcare-specific context.
Research methodologies in healthcare
Core topics
- Quantitative research methods: Statistical and numerical approaches to assessing healthcare access, quality, and cost
- Qualitative research methods: Understanding patient needs, expectations, and social norms through narrative and observational data
- Mixed-methods designs: Combining quantitative and qualitative approaches for a more complete picture
- Marketing research and planning: Applying research methods to healthcare marketing and strategic planning decisions
BHA3010 assignments include research design proposals and methodology analysis papers
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Research design proposals and methodology analyses.
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Frequently asked questions
Healthcare organizations don't exist in a vacuum — they need to understand both the clinical and community-facing sides of their work. The same research skills that help an administrator assess patient access and care quality also apply to understanding what patients and communities expect from a healthcare provider, which is fundamentally a marketing and planning question. Capella integrates marketing research into BHA3010 because the underlying methods (surveys, needs assessments, data analysis) are shared, and separating them would create an artificial divide that doesn't reflect how healthcare administrators actually use research on the job.