MKT-700's final project is the creation of an integrated marketing portfolio and executive summary presentation, developing marketing analyses and communications plans for client products and target markets — synthesizing the graduate marketing curriculum into one comprehensive, presentation-ready deliverable.
An integrated marketing portfolio as the culminating deliverable
The course requires assembling a complete integrated marketing portfolio, drawing together market research, consumer behavior, brand management, and communications strategy from across the graduate marketing curriculum into one coherent client-facing deliverable.
Executive presentation as a genuine professional skill
MKT-700 requires an executive summary presentation, reflecting that graduate-level marketing work isn't complete until it can be clearly communicated to executive stakeholders — a genuine professional skill distinct from the analytical work itself.
Key topics in MKT700
- Building an integrated marketing portfolio
- Marketing analyses for client products
- Communications plans for defined target markets
- Executive summary presentation skills
- Synthesizing the graduate marketing curriculum
- Client-facing capstone deliverables
Working on your MKT-700 capstone?
Our marketing experts help with MKT-700 marketing capstone portfolio development and executive presentation preparation.
Worked example: synthesis into one client-facing deliverable
- Separate graduate courses: Market research, consumer behavior, brand management, and communications each taught as distinct skills
- MKT-700 capstone: Combining all of them into one integrated portfolio and executive presentation for a real client product and target market
- Lesson: MKT-700 teaches that a graduate marketing capstone's real challenge is professional synthesis and presentation, not learning new material
Related courses
Frequently asked questions
MKT-432 is the undergraduate capstone, applying MKT-229, MKT-337, and MKT-400 principles to a company analysis as a Writing Intensive course, while MKT-700 is the graduate capstone, requiring a full integrated marketing portfolio and executive summary presentation synthesizing marketing analyses and communications plans for real client products and target markets. Both serve as culminating synthesis experiences, but MKT-700 operates at the deeper analytical level and more formal executive-presentation standard expected of a graduate marketing program.
Producing sound marketing analysis is only part of real-world marketing work — being able to clearly and persuasively communicate that analysis and its recommendations to executive stakeholders who may not have time to review the full portfolio is a distinct, essential professional skill. MKT-700 requires this presentation component because a graduate marketing capstone should demonstrate not just analytical competence, but the ability to translate that analysis into a clear, actionable executive-level communication.