MKT-700's final project is the creation of an integrated marketing portfolio and executive summary presentation, developing marketing analyses and communications plans for client products and target markets. Synthesizing the graduate marketing curriculum into one comprehensive, presentation-ready deliverable.
An integrated marketing portfolio as the culminating deliverable
The course requires assembling a complete integrated marketing portfolio, drawing together market research, consumer behavior, brand management, and communications strategy from across the graduate marketing curriculum into one coherent client-facing deliverable.
Executive presentation as a genuine professional skill
MKT-700 requires an executive summary presentation, reflecting that graduate-level marketing work isn't complete until it can be clearly communicated to executive stakeholders. A genuine professional skill distinct from the analytical work itself.
Key topics in MKT700
- Building an integrated marketing portfolio
- Marketing analyses for client products
- Communications plans for defined target markets
- Executive summary presentation skills
- Synthesizing the graduate marketing curriculum
- Client-facing capstone deliverables
Working on your MKT-700 capstone?
Our marketing experts help with MKT-700 marketing capstone portfolio development and executive presentation preparation.
Worked example: synthesis into one client-facing deliverable
- Separate graduate courses: Market research, consumer behavior, brand management, and communications each taught as distinct skills
- MKT-700 capstone: Combining all of them into one integrated portfolio and executive presentation for a real client product and target market
- Lesson: MKT-700 teaches that a graduate marketing capstone's real challenge is professional synthesis and presentation, not learning new material
Related courses
Frequently asked questions
MKT-432 is the undergraduate capstone, applying MKT-229, MKT-337, and MKT-400 principles to a company analysis as a Writing Intensive course, while MKT-700 is the graduate capstone, requiring a full integrated marketing portfolio and executive summary presentation synthesizing marketing analyses and communications plans for real client products and target markets. Both serve as culminating synthesis experiences, but MKT-700 operates at the deeper analytical level and more formal executive-presentation standard expected of a graduate marketing program.
Producing sound marketing analysis is only part of real-world marketing work. Being able to clearly and persuasively communicate that analysis and its recommendations to executive stakeholders who may not have time to review the full portfolio is a distinct, essential professional skill. MKT-700 requires this presentation component because a graduate marketing capstone should demonstrate not just analytical competence, but the ability to translate that analysis into a clear, actionable executive-level communication.