University of Maryland Global Campus

GRCO 355: Digital Media II

A study guide to UMGC's GRCO 355, which extends digital media into interactive, responsive layouts, video files and brand generation across devices.

Updated October 2026 · 5 min read

GRCO 355 at the University of Maryland Global Campus (UMGC) continues the digital media sequence into design for interactive media.

The catalog lists GRCO 354 as the prerequisite. It describes further examination of design for interactive media that incorporates raster and vector visuals, video files and brand generation, with the goal of developing functional static and responsive multimedia layouts for desktop, hand-held and mobile devices.

The focus is on portfolio-caliber projects that simulate real-world work.

The step up from GRCO 354 is that one design must now work in several contexts. A layout that looks right on a large monitor may break on a phone, so planning for different screens is part of the task.

Course at a Glance

ItemDetails
UniversityUniversity of Maryland Global Campus (UMGC)
Course codeGRCO 355, 3 credits
PrerequisiteGRCO 354
Subject areaInteractive and responsive digital media
Typical workResponsive layouts, multimedia pieces with video, brand-based projects

What GRCO 355 Covers

AreaWhat it means in practice
Interactive media designLayouts that respond to user actions
Raster and vector assetsCombining image types in one design
Video filesIncluding and preparing video within layouts
Brand generationBuilding a consistent visual identity across pieces
Static and responsive layoutsDesigns for desktop, hand-held and mobile devices
Output strategiesPreparing work for varied applications and platforms

Key Concepts Explained

Responsive Thinking

A responsive layout adapts to the space available. Decide what must stay visible on a small screen, what can move, and what can be hidden or shortened.

Example: A landing page has a logo, navigation, hero image, headline and button. On a phone, the navigation might collapse into a menu, the image shrinks and the headline and button stack in a single column. The button stays prominent in every version.

Brand Consistency

A brand is more than a logo. Colors, type, imagery style and tone should repeat across every piece, so a viewer recognizes the brand on any device.

Video as Part of a Layout

Video adds size and loading time. Think about format, length, a still poster image and what the page does if the video does not play.

Typical Assignments and How to Approach Them

Check your syllabus for exact tasks. Courses like this typically include the following.

Assignment typeWhat it testsHow to approach it
Responsive layoutAdapting a design to screen sizesDesign the smallest version first, then expand
Brand package for a projectConsistent identityDefine colors, type and imagery rules before building
Multimedia piece with videoIntegrating media typesKeep files light and test playback
Output notesUnderstanding delivery formatsList each platform and its requirements
Portfolio-ready case studyPresenting the processShow the brief, your steps and final screens

Planning for Different Devices

This general planning table helps you think through each platform.

DeviceMain concernTypical adjustment
DesktopWide space, mouse inputMulti-column layouts, hover states
TabletTouch plus medium widthFewer columns, larger tap areas
PhoneNarrow width, thumb reachSingle column, short text, clear buttons

A Worked Example: A One-Page Brand Sheet

Before you build, write down the rules every piece must follow. A brand sheet makes consistency checkable.

Colors: one primary, one accent, two neutrals, with the use of each noted.

Type: a heading face and a body face, with sizes for desktop and mobile.

Imagery: photographs with a warm tone, no more than one focal subject.

Tone: friendly and direct, short sentences.

Then test each finished piece against the sheet. If a banner uses a color that is not on it, either fix the banner or update the sheet and explain why.

Where Students Get Stuck

Study Tips for GRCO 355

How We Help with GRCO 355

Send your brief, a description of your draft, the rubric and past feedback. A writer with a design background can explain responsive and brand concepts, prepare a worked example of a design rationale or brand sheet, or review your own work.

GradeEssays is independent of UMGC. Our work is a study and reference aid: use it to understand the approach, then submit only your own work under UMGC's academic integrity policy. Orders are written from scratch, include free revisions within the scope of your original request, and are refunded in full if late.

Make Your Multi-Platform Project Work

Share the brief and your draft. We prepare a worked example or review your own work with clear next steps.

Start My GRCO 355 Help

Free revisions · Full refund if late · Written from scratch for your order

Frequently Asked Questions

What is the prerequisite for GRCO 355?

UMGC lists GRCO 354 as the prerequisite.

Does GRCO 355 include video?

The catalog says the course covers design for interactive media that incorporates video files.

Is the course about coding?

The description focuses on design of functional layouts, not programming. Check your syllabus for any technical requirements.

What does brand generation mean here?

It refers to building a brand identity for a project. Your assignment will define the expected deliverables.

Is this course a prerequisite for anything?

GRCO 450 lists GRCO 355 (with GRCO 350) as prerequisites.

Can you build my layout for me?

No. We offer explanations, model approaches and feedback, and you should submit only your own work.