D384 is the closing course of Western Governors University's Master of Science in Marketing.
WGU describes it as the program capstone, where learners integrate and apply the marketing skills built across the degree by working with an organization on a marketing project. In the standard degree plan of WGU's Digital Marketing program guide it carries 3 competency units and sits in the fourth term.
The challenge is different from the courses before it. Earlier courses give you a case and a rubric; here the project comes from a live organization, so you also manage a client relationship, a timeline and your own documentation.
WGU says the course develops communication, collaboration, conflict management, project management and time management alongside technical marketing skill, and asks you to build a personal branding strategy for your career.
Course at a Glance
| Item | Details |
|---|---|
| University | Western Governors University (WGU) |
| Course code | D384 (also listed as MKTG 6070 in some WGU materials) |
| Level | Graduate |
| Program | Master of Science in Marketing (Digital Marketing; WGU also offers a Marketing Analytics specialization) |
| Credit | 3 competency units (one unit equals one semester credit of learning) |
| Typical work | A project with a real organization, project documentation and a personal brand deliverable |
What D384 Covers
WGU's program guide lists two competencies for the course. Almost everything you submit maps to one of them.
| Competency (WGU wording, summarized) | What it means in practice |
|---|---|
| Integrate the competencies and skills from across the marketing program by executing a project that aligns with your professional career path | Choosing, planning and delivering a marketing project for an organization, using the strategy, analytics and channel skills from earlier courses |
| Develop your personal brand to help you succeed as a marketing professional | Defining your goals, strengths and positioning, and a plan for how you present yourself to employers or clients |
The course description also stresses relationships. Marketers work with clients, colleagues, agencies or their own firm, so you are expected to show you can communicate, resolve disagreements and keep a project on schedule.
Key Concepts Explained
Scoping a Project That Can Actually Be Finished
A capstone project fails most often because it is too big or too vague. A good scope names the organization's problem, the audience, the channels, the timeframe and how success will be judged. Objectives should be specific and measurable, and tied to something the organization cares about.
Illustrative example: "Improve social media" is not a scope. "Grow email sign-ups from the website by an agreed percentage over eight weeks, using a redesigned sign-up offer and two campaign emails, measured in the organization's existing email platform" is. The second version tells the reader what you will do, how long it will take and how you will know whether it worked.
Managing a Client Relationship in Writing
Evidence of professional communication matters as much as the marketing work. Short written updates, agreed meeting notes and a record of decisions show that you handled expectations. If something changed during the project, say what changed, why, and how you responded.
Personal Brand as a Positioning Statement
A personal brand is a deliberate answer to three questions: who you help, what you do better than other candidates, and how you will prove it. Treat it as a short positioning statement supported by evidence such as projects, results and a consistent professional presence, then link it to a plan for the next stage of your career.
Typical Assignments and How to Approach Them
WGU does not publish a task-by-task breakdown in its program guide, so check the task instructions and rubric inside your course. In general terms, a capstone like this asks for the following kinds of evidence.
| Deliverable | What it tests | How to approach it |
|---|---|---|
| Project plan and scope | Realistic planning and alignment with your career path | State objectives, audience, timeline and success measures before you start |
| Project execution record | Applying earlier marketing skills with a real organization | Keep dated notes, decisions and the reasoning behind each choice |
| Results and reflection | Honest evaluation of what worked | Compare outcomes with your stated measures and explain gaps |
| Personal brand deliverable | Self-assessment and career planning | Tie your goals, strengths and positioning to concrete next steps |
Where Students Get Stuck
- Finding an organization and agreeing scope. Start early and confirm in writing what the organization expects from you and what you cannot control, such as its budget or platform access.
- Treating the brand work as an afterthought. It is a separate competency. Give it its own planning time and evidence.
- Results that fall short. A project that did not hit its target can still show competence if you analyze why and what you would change.
- Vague documentation. Reviewers look for specific actions, dates and rationale, not general statements about marketing theory.
Study Tips for D384
- Map every rubric line to a heading in your document so nothing is skipped.
- Pick a project that matches the job you want, since the course asks it to align with your career path.
- Collect evidence as you go: screenshots, reports, emails and meeting notes are much easier to gather in the moment.
- Reread your earlier course feedback to see which writing habits evaluators have already flagged.
- Draft the personal brand section early and refine it after the project, once you know what you actually did.
How We Help with D384
Send the task prompt, the rubric, your project idea and any evaluator comments. A marketing writer can help you structure the plan and documentation, review your draft against the rubric, or prepare an annotated model so you can see how a strong response is organized.
GradeEssays is independent and not affiliated with WGU. Our work is a study and reference aid: use it to understand structure and standards, then complete your own project and submit your own work under WGU's academic integrity policy.
Orders are written from scratch, include free revisions within the scope of your original request, and are refunded in full if late.
Get Your D384 Project Organized
Share the task prompt, your project notes and any feedback. We turn them into a clear model structure you can study and adapt in your own words.
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Frequently Asked Questions
Yes. WGU lists it in its Master of Science in Marketing program as the capstone, with 3 competency units in the final term of the standard degree plan.
WGU's description says learners work with an organization on a marketing project. Check your course materials for what qualifies as an organization and how to arrange it.
The program guide lists two: executing an integrated project aligned with your career path, and developing your personal brand.
No. WGU also names communication, collaboration, conflict management, project management and time management as power skills the course develops.
Choosing a project with no measurable objective. Without a clear measure you cannot evaluate results, and evaluation is central to a capstone.
No. We provide model structures, editing and feedback as study support. You carry out the project and submit your own work.