Product, Price, and Customer Experience covers the two-thirds of the marketing mix that determine whether a customer buys at all — and layers in customer experience management as an equally strategic third pillar.
What D376 covers
The course teaches core marketing concepts for creating integrative marketing strategies that meet organizational and customer needs, covering new product development, product management, value proposition, and customer experience management.
The "voice of the customer" concept runs throughout, ensuring marketers build a customer-centric culture that meets the target market's needs, wants, and preferences, with customer experience management practices emphasized to create meaningful interactions across the entire customer journey.
The D376 performance assessment
A typical D376 performance assessment presents a product or service scenario and requires you to define a value proposition, propose a pricing approach, and map the customer experience across the customer journey, incorporating voice-of-the-customer insights.
Key topics in D376
- New product development and product management
- Value proposition design
- Voice of the customer
- Customer experience management across the customer journey
Writing tips for D376
Follow the task instructions and rubric line by line
WGU performance assessments for D376 are graded against a fixed rubric, not classroom "vibes" — every rubric line has to be visibly addressed, usually with a labeled heading that mirrors the rubric language. Skipping a rubric point because it seems minor is the single most common reason a competent submission comes back "Not Yet Competent" for revision.
Ground your strategy in a real or realistic brand, not generic marketing theory
WGU evaluators are trained to distinguish genuine strategic thinking from a paraphrased textbook summary. Anchor your submission in the specific company, product, or scenario the task provides, and show the reasoning connecting your strategy to that brand's actual situation — not marketing platitudes that could apply to any company.
Because WGU is self-paced, don't let "no deadline pressure" become no submission
There's no weekly due date forcing progress, which means procrastination costs more at WGU than at a traditional term-based school — a stalled task can quietly eat weeks of a term. Treat your own target date for each D376 assessment as a real deadline.
Stuck on your D376 task?
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Why students seek help with D376
Students sometimes address product and pricing thoroughly but treat the customer-experience-journey component superficially — the course specifically emphasizes customer experience management as a distinct, equally weighted strategic pillar, not an afterthought to product/pricing decisions.
How GradeEssays helps with D376
Share your product scenario and rubric, and your writer will build a complete analysis across value proposition, pricing, and the full customer-journey experience mapping the rubric is checking for.
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Place Your Order View All ServicesPrerequisites and program context
D376 has no listed additional prerequisites and is shared between both M.S. Marketing specializations.
- Master of Science in Marketing, Digital Marketing Specialization
- Master of Science in Marketing, Marketing Analytics Specialization