Marketing Communications and Storytelling makes an explicit case that marketing's most powerful tool isn't a channel or a platform — it's a well-told story that makes an emotional connection with an audience.
What D375 covers
The course introduces integrative marketing communications principles with an emphasis on storytelling and creativity, teaching how digital storytelling integrates technology to build a cohesive narrative across platforms that evokes emotion and feeling about a brand.
The creative process starts with a clear SMART objective driving strategy, creative direction, and campaign execution — covering campaign types, media channels, messages, timelines, and market-development considerations across both digital and traditional applications. Learners can also complete the HubSpot Inbound Marketing certification alongside the coursework.
The D375 performance assessment
Expect a performance assessment requiring you to develop an integrated marketing communications campaign built around a storytelling narrative, starting from a clear SMART objective and specifying campaign types, channels, and messaging across digital and traditional media.
Key topics in D375
- Integrative marketing communications
- Digital storytelling across platforms
- SMART objectives driving campaign strategy
- Campaign types, media channels, and timelines
Writing tips for D375
Follow the task instructions and rubric line by line
WGU performance assessments for D375 are graded against a fixed rubric, not classroom "vibes" — every rubric line has to be visibly addressed, usually with a labeled heading that mirrors the rubric language. Skipping a rubric point because it seems minor is the single most common reason a competent submission comes back "Not Yet Competent" for revision.
Ground your strategy in a real or realistic brand, not generic marketing theory
WGU evaluators are trained to distinguish genuine strategic thinking from a paraphrased textbook summary. Anchor your submission in the specific company, product, or scenario the task provides, and show the reasoning connecting your strategy to that brand's actual situation — not marketing platitudes that could apply to any company.
Because WGU is self-paced, don't let "no deadline pressure" become no submission
There's no weekly due date forcing progress, which means procrastination costs more at WGU than at a traditional term-based school — a stalled task can quietly eat weeks of a term. Treat your own target date for each D375 assessment as a real deadline.
Stuck on your D375 task?
Our writers know WGU's competency-based format and this course's performance assessment. Get an original, properly cited paper matched to your task instructions.
Why students seek help with D375
Students sometimes write a campaign plan that's tactically sound but lacks a genuine narrative thread — the course's emphasis on storytelling and emotional connection means the rubric is checking for a real story, not just a channel-and-timeline media plan.
How GradeEssays helps with D375
Share your brand scenario and rubric, and your writer will build a campaign genuinely anchored in a storytelling narrative, starting from a SMART objective and carrying the story consistently across the specified channels.
Get Help With D375
Share your task instructions and rubric and we match you with a writer who knows this course and WGU's evaluation standards.
Place Your Order View All ServicesPrerequisites and program context
D375 has no listed additional prerequisites and is shared between both M.S. Marketing specializations.
- Master of Science in Marketing, Digital Marketing Specialization
- Master of Science in Marketing, Marketing Analytics Specialization
Related courses
Frequently asked questions
Specific, Measurable, Achievable, Relevant, and Time-bound — the goal-setting framework D375 expects your campaign strategy to be built from at the outset, before creative direction or channel selection.