Digital Marketing gives Marketing majors their first real depth in the channels that dominate modern marketing practice, after the generalist marketing-mix overview in D077.
What D098 covers
The course provides knowledge of digital marketing and an introduction to its various specializations: content marketing, digital advertising, search engine optimization, social media, web development and analysis, and marketing automation.
Students get a broad overview of digital marketing as a field while also getting the opportunity to explore specific specialization areas, understanding how digital marketing integrates within a firm's overall marketing strategy rather than functioning as an isolated tactic.
The D098 performance assessment
Expect a performance assessment requiring you to develop a digital marketing plan or campaign for a given company, integrating at least several of the specialization areas (SEO, social, content, automation) into one coherent strategy connected to the firm's overall marketing goals.
Key topics in D098
- Content marketing
- Digital advertising
- Search engine optimization (SEO)
- Social media marketing
- Web development and analysis
- Marketing automation
Writing tips for D098
Follow the task instructions and rubric line by line
WGU performance assessments for D098 are graded against a fixed rubric, not classroom "vibes" — every rubric line has to be visibly addressed, usually with a labeled heading that mirrors the rubric language. Skipping a rubric point because it seems minor is the single most common reason a competent task submission comes back "Not Yet Competent" for revision.
Use real, specific numbers and named scenarios, not generalities
WGU evaluators are trained to distinguish genuine analysis from a paraphrased textbook summary. Ground your submission in the specific company, dataset, or scenario the task provides (or that you're asked to select), and show your work rather than only stating a conclusion.
Because WGU is self-paced, don't let "no deadline pressure" become no submission
There's no weekly due date forcing progress, which means procrastination costs more at WGU than at a traditional term-based school — a stalled task can quietly eat weeks of a term. Treat your own target date for each D098 assessment as a real deadline.
Stuck on your D098 task?
Our writers know WGU's competency-based format and this course's performance assessment. Get an original, properly cited paper matched to your task instructions.
Why students seek help with D098
Because the course spans six distinct digital-marketing specializations, a common mistake is building a plan that only addresses one channel deeply (say, social media) while treating the others as an afterthought — the rubric typically expects a genuinely integrated, multi-channel strategy.
How GradeEssays helps with D098
Send your company scenario and rubric, and your writer will build an integrated digital marketing plan connecting the relevant specialization channels into one coherent strategy, tied explicitly back to the firm's overall marketing goals.
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Share your task instructions and rubric and we match you with a writer who knows this course and WGU's evaluation standards.
Place Your Order View All ServicesPrerequisites and program context
D098 has no listed additional prerequisites and is specific to the Marketing bachelor's degree.