Western Governors University

D089: Principles of Economics

A study guide to WGU's economics course for future managers, covering supply and demand, elasticity, market structures and macroeconomic policy.

Updated October 2026 · 5 min read

D089 gives business students the economic thinking managers need, from how individual markets set prices to how whole economies grow, shrink and trade.

WGU's program guide says the course begins by defining economics and separating microeconomics from macroeconomics. It then covers microeconomics for business and public policy decisions (supply, demand, elasticity, market efficiency, costs of production and market structures) and finishes with macroeconomics: measuring the economy, aggregate supply and demand, the open economy and trade policy.

Students often find the graphs the hardest part. Once you can read a supply and demand diagram confidently, most of the course follows the same logic.

Course at a Glance

ItemDetails
UniversityWestern Governors University (WGU)
CodeD089
LevelUndergraduate
Competency units3 (B.S. Accounting standard path)
Subject areaMicro and macroeconomics
Typical workConcept and graph-based questions (check your course page for the assessment format)

What D089 Covers

Competency (summarized)Key topics
Explain fundamental principles of micro and macroeconomicsScarcity, opportunity cost, incentives, the difference between the two branches
Explain microeconomic concepts used in business and policySupply, demand, elasticity, market efficiency, production costs, market structures
Explain macroeconomic concepts used in business and policyGDP, inflation, unemployment, aggregate supply and demand, open economy, trade policy

Key Concepts Explained

Supply, Demand and Equilibrium

Demand slopes down: as price rises, people buy less. Supply slopes up: higher prices encourage more production. Equilibrium is where the two meet. A shift in either curve, caused by something other than price, moves the equilibrium.

Example: A frost destroys part of the orange harvest. Supply shifts left, so at the old price there is a shortage. The price rises until quantity demanded falls to match the smaller supply. New equilibrium: higher price, lower quantity.

Price Elasticity of Demand

Elasticity measures how strongly quantity responds to price. It equals the percentage change in quantity demanded divided by the percentage change in price. Above 1 (in absolute terms) is elastic; below 1 is inelastic.

Example: A cinema raises ticket prices by 10% and attendance falls by 20%. Elasticity is 20 / 10 = 2, so demand is elastic and revenue falls. A pharmacy raising the price of a prescription drug by 10% might see only a 2% fall (elasticity 0.2), so revenue rises.

Market Structures

StructureFirmsPricing power
Perfect competitionMany, identical productsNone
Monopolistic competitionMany, differentiatedSome
OligopolyA few large firmsSignificant, interdependent
MonopolyOneHigh

Macroeconomics for Managers

Macroeconomics explains the conditions every business operates in. GDP measures total output; inflation measures rising prices; unemployment measures people seeking work who cannot find it.

The aggregate demand and aggregate supply model works like a market diagram for the whole economy. If aggregate demand rises faster than the economy can produce, prices rise; if it falls, output and employment fall.

Policy tools matter for business planning. Fiscal policy uses government spending and taxes; monetary policy, run by the Federal Reserve in the U.S., adjusts interest rates and the money supply. Higher interest rates raise borrowing costs for firms and consumers, cooling demand.

Example: A furniture retailer reads that interest rates are rising. Customers who buy on credit may delay purchases, so the retailer trims inventory orders and promotes lower-priced ranges, a direct business response to macroeconomic policy.

Trade and the Open Economy

Countries gain from trade through comparative advantage: producing what they give up least to make. Tariffs and quotas protect some domestic producers but usually raise prices for consumers and can invite retaliation.

Typical Tasks and How to Approach Them

Task typeWhat it testsHow to approach it
Graph questionsCurve shifts and equilibriumDecide which curve shifts and in which direction before drawing
Elasticity calculationsFormula and interpretationCalculate, classify and state the effect on revenue
Policy scenariosLinking policy to outcomesTrace the chain from policy to demand to prices and output
Market structure questionsRecognizing featuresCount firms, check product differences and entry barriers

Where Students Get Stuck

Study Tips for D089

How We Help with D089

Tell us which topics are difficult and send practice material or task instructions. An economics tutor can explain concepts, work through example questions and check your understanding.

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Frequently Asked Questions

What does D089 cover?

Fundamental economic principles, microeconomics for business and policy decisions, and macroeconomics including aggregate supply and demand, the open economy and trade policy.

Is D089 micro or macro?

Both. It starts with the difference between them, covers microeconomics, then finishes with macroeconomics.

What is price elasticity of demand?

The percentage change in quantity demanded divided by the percentage change in price; it shows how sensitive buyers are to price.

Do I need strong maths for D089?

Basic algebra and percentages are enough for most topics. Graph reading matters more than advanced maths.

How is D089 assessed?

WGU uses objective assessments, performance assessments or both. Check your course page for the current format.

Can you help me prepare?

Yes, with explanations, practice questions and feedback. We do not take assessments for students.