University of Maryland Global Campus

COMM 300: Communication Theory

A study guide to UMGC's introduction to theories of human communication, mass communication and new media, and how they link to research and practice.

Updated October 2026 · 5 min read

COMM 300 introduces communication theory and teaches you to use it to evaluate real communication situations.

UMGC describes the course as an introduction to communication theory with the objective of applying theory and evaluating communication situations. It explores basic theories of human communication, mass communication, and new media and technology, focusing on the relationships among theory, research and practice.

Topics include intra- and interpersonal communication, public communication, mass media and contemporary issues in mediated communication. It is a 3-credit course with WRTG 112 as the prerequisite and fulfills the general education requirement in communications (not a writing course).

Students often find theory abstract. The key is treating each theory as a tool that predicts or explains something you can observe.

Course at a Glance

ItemDetails
UniversityUniversity of Maryland Global Campus (UMGC)
Course codeCOMM 300
Credits3 (undergraduate)
PrerequisiteWRTG 112
RequirementGeneral education in communications (not a writing course)
Typical workTheory application papers, discussions, situation analyses

What COMM 300 Covers

Level of communicationExamples of theories often studied
IntrapersonalSelf-concept, cognitive dissonance
InterpersonalUncertainty reduction, social penetration
PublicRhetorical theory, elaboration likelihood model
Mass mediaAgenda setting, cultivation, uses and gratifications
New mediaTheories of computer-mediated communication

Your readings set the exact list; these are widely taught examples that fit UMGC's topic areas.

Key Concepts Explained

What Makes a Theory Useful

A good theory explains, predicts and can be tested. Evaluating a theory means asking how well it does those things, what evidence supports it and where it falls short.

Uncertainty Reduction Theory

Berger and Calabrese proposed that when strangers meet, they seek information to reduce uncertainty about each other, which makes behavior more predictable.

Example: A new employee asks colleagues about their roles, checks their professional profiles and watches how meetings run. Uncertainty reduction theory predicts these information-seeking strategies and suggests that as uncertainty falls, liking and communication increase. An evaluation would note that the theory fits initial interactions better than long relationships.

Theory, Research and Practice

Theories generate hypotheses, research tests them, and practice applies what holds up. UMGC stresses this link, so papers that connect a theory to a study and to a real-world use score well.

Cognitive Dissonance in Practice

Festinger's cognitive dissonance theory holds that people feel discomfort when their beliefs and actions conflict, and are motivated to reduce it. It helps explain why people seek information that confirms their choices, which links intrapersonal theory to how audiences select media.

Typical Assignments and How to Approach Them

Assignment typeWhat it testsHow to approach it
Theory application paperApplying theory to a situationSummarize the theory, apply it point by point, evaluate fit
Situation evaluationEvaluating communicationUse theory to explain what worked and what failed
Theory comparisonDepth of understandingApply two theories to the same case and compare
Discussion postEngagementUse a current mediated example and cite the reading

Contemporary Issues in Mediated Communication

UMGC's topics include contemporary issues associated with mediated communication. Theories developed for older media are often tested against new platforms. Agenda setting, for example, was first studied with newspapers and television; researchers now ask how algorithms and social sharing affect which issues audiences think are important.

Applying an established theory to a new medium is a good assignment strategy. Explain the theory's original claim, apply it to the platform, and assess whether it still explains what you observe or needs adjusting. That approach shows the link between theory, research and practice that UMGC emphasizes.

Where Students Get Stuck

Study Tips for COMM 300

How We Help with COMM 300

Send the prompt, rubric, readings and feedback. A communication writer can prepare a model application paper, explain theories, or edit your draft. Our research paper help guide covers research-based writing.

GradeEssays is independent of the University of Maryland Global Campus. Use our work as a study aid and submit your own work under UMGC's academic integrity policy. Orders are written from scratch and include free revisions within the scope of your original request.

Make Communication Theory Click

Share the assignment, readings and feedback. We prepare a model theory application or review your draft.

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Frequently Asked Questions

What is the prerequisite for COMM 300?

UMGC lists WRTG 112.

Is COMM 300 a writing course?

UMGC says it fulfills the general education requirement in communications but is not a writing course.

What theories are covered in COMM 300?

Theories of human communication, mass communication, and new media and technology; your readings set the specific list.

How many credits is COMM 300?

UMGC lists it as a 3-credit course.

Which course follows COMM 300?

UMGC lists COMM 300 as a prerequisite for COMM 302 Mass Communication and Media Studies.

Can you help me compare two theories?

Yes. We can prepare a model comparison or review your draft.