BUS-225 has students learn the critical business skills required for successful leadership and management in organizations. By applying business research skills and data analysis, students solve problems and support business decisions — utilizing industry and scholarly sources to inform decision-making, analyzing quantitative and qualitative data, and communicating professionally to diverse internal and external audiences.
Research and data as the basis for business decisions
The course grounds business decision-making in genuine research and data analysis, rather than intuition or assumption, using both industry sources and scholarly literature to inform conclusions.
Professional communication to diverse audiences
BUS-225 covers communicating research and data findings professionally to both internal (colleagues, leadership) and external (clients, stakeholders) audiences, recognizing that good analysis is only valuable if it's communicated effectively.
Key topics in BUS225
- Business research methodology
- Quantitative and qualitative data analysis
- Using industry and scholarly sources
- Solving business problems with data
- Professional communication for business audiences
- Supporting business decisions with evidence
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Worked example: research-backed versus assumption-based decisions
- Assumption-based decision: A business decision made on gut feeling about market conditions
- Research-backed decision: The same decision informed by actual industry data and scholarly research on the market
- Lesson: BUS-225 teaches that critical business skills mean grounding decisions in genuine evidence, not just intuition, even under real time pressure
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Frequently asked questions
Industry sources provide current, practical, real-world context about a market or business trend, while scholarly sources provide rigorously tested theoretical frameworks and empirical findings that give research greater analytical depth and credibility, and relying on only one type of source risks either being too theoretical to be practically useful or too anecdotal to be analytically rigorous. BUS-225 requires both because genuinely sound business research draws on the complementary strengths of each source type.
Even excellent data analysis has no business value if it can't be communicated clearly and persuasively to the decision-makers, colleagues, or stakeholders who need to act on it, meaning the ability to analyze data and the ability to communicate that analysis professionally are two halves of the same practical skill. BUS-225 pairs them because a business professional needs both together — analysis that can't be communicated effectively fails to actually support real decisions.