MKT-455 develops students' ability to effectively and successfully create and implement a social media marketing campaign and evaluate and measure its success, with intensive skill building on creating, applying, and integrating social media tools to meet marketing objectives through brand advocacy and cross-functional management. Students develop and implement an organizational structure and social media policy aligned with organizational objectives, focusing on audience, campaign objectives, strategic plan, tactics, tools, and metrics.
Beyond strategy: full campaign execution
Where earlier social media coursework builds strategic understanding, MKT-455 pushes into complete campaign execution — audience definition, objective-setting, tactical planning, tool selection, and measurement, brought together into one operating campaign.
Organizational structure and social media policy
MKT-455 uniquely requires developing an actual organizational structure and social media policy aligned with business objectives, reflecting that managing social media at scale is also an organizational, cross-functional management challenge, not just a content and tactics challenge.
Key topics in MKT455
- Full social media campaign creation and execution
- Brand advocacy through social media
- Cross-functional management of social media efforts
- Developing an organizational social media policy
- Defining audience, objectives, and strategic plan
- Measuring campaign success against defined metrics
Working on your MKT-455 assignments?
Our marketing experts help with MKT-455 social media marketing campaign projects and organizational policy assignments.
Worked example: policy as part of campaign management
- Tactical view: Focusing only on content and posting schedule
- MKT-455's fuller view: Also building the organizational policy and cross-functional structure that governs how social media is managed company-wide
- Lesson: MKT-455 teaches that a mature social media marketing campaign requires organizational governance, not just good content and tactics
Get Help With MKT455
SNHU MKT-455 social media marketing campaign assignments.
Place Your OrderView All ServicesRelated courses
Frequently asked questions
MKT-355 develops the ability to create, implement, and evaluate a social media marketing campaign at the strategic level — matching tactics to target markets and executing a campaign plan — while MKT-455 goes further into brand advocacy, cross-functional management, and developing an actual organizational social media policy and structure. MKT-455 treats social media management as an organizational governance challenge as much as a tactical execution challenge, building on the strategic foundation MKT-355 establishes.
As organizations grow, social media activity often spans multiple people, departments, or even regions, and without a clear policy and organizational structure governing who posts what, how brand voice stays consistent, and how objectives are managed across functions, even well-designed campaign tactics can fall apart in execution due to inconsistency or lack of coordination. MKT-455 covers policy development because managing social media effectively at an organizational scale requires this governance layer, not just strong individual campaign tactics.