MKT-355 develops students' ability to effectively create, implement, and evaluate successful social media marketing campaigns, focusing on determining and matching social media tactics with the appropriate target market and developing strategies to engage those markets through relevant social media channels.
Matching tactics to target market
The course emphasizes that effective social media strategy starts with correctly matching tactics and channels to a specific target market, rather than applying generic social media tactics across every audience.
The full campaign lifecycle: create, implement, evaluate
MKT-355 covers social media marketing as a full lifecycle, with intensive skill building on creating, applying, and integrating the appropriate social media tools that enable marketers to build high-value relationships with their constituencies, then measuring the campaign's actual success.
Key topics in MKT355
- Matching social media tactics to target markets
- Creating a social media marketing campaign
- Implementing campaigns across relevant channels
- Building high-value relationships through social tools
- Evaluating and measuring campaign success
- Full social media campaign lifecycle management
Working on your MKT-355 assignments?
Our marketing experts help with MKT-355 social media marketing strategy milestones and final campaign projects.
Worked example: matching channel to target market
- Mismatched approach: Using the same social channel and tone for every target market segment
- Matched approach: Selecting the specific social channels and tactics that fit a defined target market's actual platform habits
- Lesson: MKT-355 teaches that a social media strategy's success depends heavily on this upfront matching step, before any content is even created
Get Help With MKT355
SNHU MKT-355 social media marketing strategy assignments.
Place Your OrderView All ServicesRelated courses
Frequently asked questions
MKT-265 covers social media broadly as a marketing communications channel within a brand's overall messaging strategy, while MKT-355 goes further into building and executing a complete social media marketing campaign — from selecting tactics matched to a specific target market through implementation and final evaluation of results. MKT-355's milestone-based project structure (building toward a final social media strategy project) reflects this more applied, campaign-execution focus compared to MKT-265's broader communications framing.
Different target markets use different social platforms, respond to different content styles, and expect different tones of engagement, so a campaign designed without first identifying and matching to a specific target market risks investing effort into content and channels the intended audience doesn't actually use or respond to. MKT-355 emphasizes this matching step first because getting it right is what allows the subsequent creation, implementation, and evaluation stages of the campaign to actually succeed, rather than optimizing content for the wrong audience from the start.