MKT-355 at Southern New Hampshire University is an undergraduate course on creating, implementing and evaluating a social media marketing campaign.
The catalog stresses intensive skill building in applying and integrating social media tools to build high-value relationships with a brand's constituencies.
Entry requires one of three listed courses: COM-310 Social Media, COM-311 Social Media Strategy or MKT-225 Digital Marketing. Students who already use social platforms daily often discover that personal use does not prepare them for the strategic side: defining a target market, matching tactics to it and proving that the work achieved something.
Course at a Glance
| Item | Details |
|---|---|
| University | Southern New Hampshire University (SNHU) |
| Course code | MKT-355 |
| Level and credits | Undergraduate, 3 credits |
| Prerequisite | One of COM-310, COM-311 or MKT-225 |
| Subject area | Social media marketing strategy |
| Typical work | Audience analyses, platform plans, content calendars, evaluation write-ups (check your syllabus) |
What MKT-355 Covers
| Catalog theme | What it means in practice |
|---|---|
| Creating and implementing a campaign | Setting goals, choosing platforms, planning content and launching |
| Evaluating and measuring success | Choosing metrics that match goals and judging results against them |
| Applying and integrating social media tools | Using the right tool for the right task and joining them into one plan |
| Matching tactics to the target market | Understanding who the audience is and which tactics suit them |
| Engaging markets through relevant channels | Building relationships, not just broadcasting messages |
Key Concepts Explained
Objectives and Metrics
A campaign objective states what you want to change; a metric shows whether it changed. Reach and impressions suit awareness goals, engagement suits relationship goals, and clicks or sign-ups suit action goals. Matching them avoids reporting numbers that do not answer the objective.
Illustration (invented): A bakery wants more weekday lunch customers. "Get more followers" is a weak objective. "Drive redemptions of a weekday lunch offer" can be measured with a promotion code and tells the owner whether the campaign paid for itself.
Matching Platform to Audience
Platforms differ in audience, format and tone. The catalog's emphasis on matching tactics with the target market means you should justify each platform by evidence about who uses it, not by popularity.
Illustration (invented): A tutoring service targeting parents might use a community-style platform for advice posts and short video for tips, while a service for college students might prefer short video and messaging-based promotions. The justification, not the platform name, earns the marks.
Typical Assignments and How to Approach Them
SNHU does not publish assessment details in the catalog. These are typical tasks for a social media strategy course; follow your own module instructions.
| Assignment type | What it tests | How to approach it |
|---|---|---|
| Audience and competitor analysis | Knowing the market before planning | Describe the audience with sources and note what competitors do well or poorly |
| Campaign strategy | Linking goals, tactics and tools | Use a clear sequence: objective, audience, message, platform, metric |
| Content plan | Practical execution | Show a realistic schedule and sample posts tied to objectives |
| Evaluation report | Measurement and learning | Compare results with goals and say what you would change |
Building a Content Plan That Holds Together
A content calendar is where strategy becomes visible. Each row should connect a post to a goal, which prevents a plan from turning into a list of random ideas.
| Element | What to include |
|---|---|
| Theme | The idea or message for the week |
| Format | Image, short video, story, poll or link |
| Goal | Awareness, engagement or action |
| Metric | The one number that shows if it worked |
Include a plan for responding to comments and messages. Engagement is a two-way activity, and the catalog's language about building relationships suggests it belongs in your strategy.
Responsible Practice on Social Media
Social campaigns are public and permanent, so good strategies include guardrails. Mention how you would handle negative comments, disclose paid partnerships clearly, respect platform rules and protect users' data.
A short crisis-response outline, covering who responds, how fast and in what tone, shows the planning maturity that markers look for.
Where Students Get Stuck
- Treating personal use as expertise. The course asks for evidence-based choices, not preferences.
- Vanity metrics. Followers and likes mean little unless linked to an objective.
- Too many platforms. A focused plan on two or three channels beats a thin plan on six.
- No evaluation plan. Decide at the start how success will be judged.
Study Tips for MKT-355
- Pick a real small business or brand early and use it for every module's practice.
- Keep a swipe file of campaigns you admire, with a note on why they work.
- Learn each platform's official analytics terms so you use them correctly.
- Write the evaluation criteria before you write the content plan.
How We Help with MKT-355
Send the brief, rubric and any brand information. A social media specialist can prepare a model strategy, explain how to match tactics to an audience, or review your draft for logic and measurement. Our business research paper guide supports the written side.
GradeEssays is independent of Southern New Hampshire University. Our work is a study and reference aid: use it to understand the approach, then write and submit your own work under SNHU's academic integrity policy. Orders are written from scratch, with free revisions within the scope of your original request and a full refund if late.
Make Your MKT-355 Campaign Plan Stronger
Share the brief and your draft. We prepare a custom plan or review yours for audience fit and measurement.
Start My MKT-355 HelpFree revisions · Full refund if late · Written from scratch for your order
Frequently Asked Questions
SNHU lists one of COM-310 Social Media, COM-311 Social Media Strategy or MKT-225 Digital Marketing.
The catalog says students develop the ability to create, implement and evaluate a social media marketing campaign.
The catalog does not say. Your module instructions will state whether you use a case, a real organization or one you choose.
It is listed as 3 credits at undergraduate level.
MKT-455 follows MKT-355 and is described in the catalog as Social Media Campaign, focusing on execution with audience, objectives, tactics, tools and metrics.
Yes. We check how each post links to a goal and metric and suggest improvements.