MKT-228 examines how technology has reshaped fashion retail. From inventory and point-of-sale systems to e-commerce platforms and digital merchandising tools. Covering the practical role technology plays across the modern retail operation.
Technology across the retail operation
The course covers how technology touches every part of fashion retail, inventory management, point-of-sale, e-commerce, and digital marketing, rather than treating technology as a single, isolated tool.
Digital transformation in fashion retail
MKT-228 covers how fashion retailers have adapted to digital-first shopping behavior, examining the real operational and strategic changes technology has driven across the industry.
Key topics in MKT228
- Point-of-sale and inventory technology
- E-commerce platforms in fashion retail
- Digital merchandising tools
- Technology's role in the omnichannel retail experience
- Data and analytics in retail technology
- Evaluating retail technology adoption
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Worked example: technology connecting retail channels
- Legacy approach: In-store inventory tracked separately from online stock
- Technology-enabled approach: A unified system tracking inventory across both channels in real time
- Lesson: MKT-228 teaches that retail technology's real value often comes from connecting previously separate channels and systems
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Frequently asked questions
Modern fashion retail relies on technology across many connected functions at once. Tracking inventory, processing transactions, running e-commerce platforms, and supporting digital marketing. And these systems increasingly need to work together, since a customer expects a consistent experience whether they're shopping in-store or online. MKT-228 covers technology across the full operation because understanding these connections, not just any single tool in isolation, is what actually reflects how technology functions in a real fashion retail business.
Fashion retail depends heavily on visual presentation, trend responsiveness, and increasingly on omnichannel shopping behavior where customers research online before buying in-store or vice versa, making the technology that connects these experiences unusually consequential compared to retail categories with less visual or trend-driven purchasing behavior. MKT-228 focuses on fashion specifically because the pace of trend change and the centrality of visual merchandising make technology adoption a particularly high-stakes strategic question in this retail category.