MKT-668 covers the marketing and selling of anything that is not a physical product, examining at the graduate level the distinct strategic challenges of marketing intangible services — where quality is judged through the experience of delivery rather than through pre-purchase inspection of a tangible good.
Services marketing at graduate strategic depth
Building on the foundational services-versus-product distinction, MKT-668 pushes into graduate-level strategic application — how organizations build genuine competitive advantage when their core offering can't be physically inspected before purchase.
Strategic implications of the intangibility challenge
The course covers the deeper strategic consequences of services' intangibility and simultaneous production-and-consumption, informing pricing, branding, and customer relationship strategy specifically for service-based organizations.
Key topics in MKT668
- Graduate-level services marketing strategy
- Strategic consequences of intangibility
- Managing service delivery quality strategically
- Building competitive advantage without a tangible product
- Services branding and customer trust strategy
- Graduate case application in services marketing
Working on your MKT-668 assignments?
Our marketing experts help with MKT-668 graduate services marketing assignments and strategic case analyses.
Worked example: strategic advantage without a tangible product
- Product-based advantage: A physical feature competitors can directly copy once observed
- Services-based advantage: A consistently excellent service delivery experience and reputation that's much harder for a competitor to replicate quickly
- Lesson: MKT-668 teaches that services marketers at the graduate level should build strategy around this harder-to-copy, experience-based advantage
Get Help With MKT668
SNHU MKT-668 graduate services marketing assignments.
Place Your OrderView All ServicesRelated courses
Frequently asked questions
MKT-266 introduces the foundational challenges of marketing intangible services — intangibility, simultaneous production and consumption, variability in delivery quality — while MKT-668 extends that foundation into graduate-level strategic application, examining how service-based organizations build genuine competitive advantage and strategy specifically around these challenges rather than simply understanding that they exist. The graduate course assumes the foundational distinction is understood and moves into strategic depth.
A physical product feature can often be directly observed, reverse-engineered, or matched by a competitor once it's on the market, but a consistently excellent service experience depends on organizational culture, staff training, and operational discipline built up over time — factors that are much harder for a competitor to quickly copy even if they understand conceptually what makes the service good. MKT-668 covers this because services marketing strategy at the graduate level should account for this durability advantage when building long-term competitive positioning.