MKT-630 is a graduate-level market research course that addresses the identification of the value of research and the problem to be resolved, incorporating numerous mathematical analysis techniques and research design issues appropriate to graduate-level marketing study.
Identifying the value of research and the problem it resolves
The course starts from a genuinely practical question — is this research actually worth doing, and does it clearly resolve a defined business problem — before moving into research design and analysis technique.
Mathematical analysis and research design at the graduate level
MKT-630 incorporates rigorous mathematical analysis techniques and research design issues, reflecting the deeper quantitative and methodological expectations of graduate-level marketing research work.
Key topics in MKT630
- Identifying the value and purpose of market research
- Defining the research problem clearly
- Mathematical analysis techniques in market research
- Research design issues at the graduate level
- Demographic and market data analysis
- Applying research findings to business decisions
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Worked example: research value versus research for its own sake
- Research without a defined problem: Data collected without a clear question it's meant to resolve, producing findings no one acts on
- Value-driven research: Starting from a clearly defined business problem, then designing research specifically to resolve it
- Lesson: MKT-630 teaches that graduate-level market research starts by rigorously establishing the problem and the research's value, not by collecting data first and finding a use for it later
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Frequently asked questions
MKT-337 introduces marketing research methodology at the undergraduate level, while MKT-630 is a graduate-level course that goes further into mathematical analysis techniques and research design issues, alongside a more rigorous framing around identifying the actual value of a proposed research effort and the specific problem it's meant to resolve. The graduate course assumes a foundational understanding of research methodology and builds toward more sophisticated quantitative analysis and design judgment.
Research that isn't clearly tied to a defined business problem risks producing data that no one ultimately acts on, wasting time and resources on findings without a clear purpose, so establishing the value and problem definition upfront ensures that the subsequent mathematical analysis and research design work is actually aimed at something worth resolving. MKT-630 frames the course this way because graduate-level market research is expected to justify its own worth, not simply demonstrate technical research competence in the abstract.