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Capella University — Doctor of Business Administration

DB9801: Proposal Writing

A complete guide to Capella's DB9801. This is the first course in the DBA doctoral project sequence, where students transform a business research interest into a formal, committee-ready proposal.

DoctoralDBA ProposalBusiness ResearchAPA 7th Edition

DB9801 asks a foundational question: can you take a genuine, unresolved business problem and build a rigorous, defensible case for how you'll study it — grounded in the literature, a clear theoretical lens, and a methodology that actually fits the question?

Developing a business problem statement

DB9801 requires identifying a genuine, significant business problem — grounded in either the student's professional experience or a documented gap in the management/business literature — and articulating it as a specific, researchable problem statement rather than a broad topic area. Students learn that a vague problem statement ("leadership matters in organizations") cannot anchor a rigorous applied doctoral study the way a specific one ("mid-level manager turnover in remote-first technology firms") can.

Literature synthesis and methodology justification

The course requires a synthesized literature review establishing the problem's significance and identifying the specific gap the proposed study will address, alongside a justified methodology section explaining why the chosen research design (quantitative, qualitative, or mixed-methods) is the right fit for answering the specific business research question, not simply the method the student is most comfortable with.

Key topics in DB9801

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Worked example: sharpening a vague problem statement

  • Vague version: "This study examines employee engagement in organizations"
  • Sharpened version: "This study examines the relationship between remote-work policy flexibility and employee engagement among knowledge workers in mid-sized U.S. technology firms"
  • Why it works: The sharpened version specifies the population, the specific variables of interest, and the context — giving the eventual literature review, methodology, and findings a clear, bounded target

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Frequently asked questions

Why must a DBA problem statement be grounded in either professional experience or a documented literature gap?

A DBA is an applied, practice-oriented doctorate, and its research is expected to be genuinely relevant to real organizational challenges, not purely an abstract academic exercise disconnected from practice — grounding the problem statement in the student's professional experience ensures the eventual study addresses something with real applied significance, while grounding it in a documented literature gap ensures the study can also make a genuine scholarly contribution rather than simply confirming what's already well-established. DB9801 requires this dual grounding because a problem statement based purely on personal interest without literature support risks either duplicating well-established findings or pursuing a question the academic community wouldn't consider significant, while a problem statement based purely on an abstract literature gap without practical grounding risks producing research with limited real-world applicability — the strongest DBA problem statements sit at the intersection of both.

How should a student decide between a quantitative, qualitative, or mixed-methods approach for their DBA proposal?

The methodology choice should follow directly from the nature of the research question: if the question asks about measurable relationships between variables, wants to test a specific hypothesis, or aims to generalize findings across a population (for example, "does remote-work flexibility predict engagement scores"), a quantitative approach fits. If the question asks about lived experience, organizational culture, or a process not yet well understood (for example, "how do managers experience leading fully remote teams"), a qualitative approach fits. A mixed-methods approach is appropriate when a single method can't fully answer the research question — for instance, using quantitative data to establish a pattern and qualitative interviews to explain why that pattern exists. DB9801 teaches that choosing a methodology based on personal comfort or familiarity, rather than genuine fit to the research question, is one of the most common and consequential errors in a DBA proposal, since a mismatched methodology will struggle to produce a study that can actually and rigorously answer its own research question.